BRAND OR CULT?
How TROPIC Skincare discovered that ambassador advocacy and brand building work best together.
Brand Marketing for Smaller Brands
Applying big brand thinking to smaller brands – what works, what doesn’t and what else you need to know. Brought to you by Pull London - an insight-driven creative agency for health, beauty and retail brands.
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Latest episodes
HAWAIIAN TROPIC - FEEL THE SUN
Modernising a brand doesn’t mean discarding its past.
DOES YOUR BRAND HAVE ANY NEGATIVE BRAND ASSETS?
Whether it's a faded dealership, an abandoned Facebook page, an out-of-date Google Business listing, consumers don't distinguish between assets a company actively manages and those it has left behind.
HOW BRANDS BECOME ICONS: WHAT STILL MATTERS TWENTY YEARS LATER
I wanted to love this book and share useful insights from it with my readers, but I struggled to do so.
WHY ALL THE PRINCIPLES OF B2C BRANDING APPLY TO B2B BRANDS
Why do people think brand matters less in B2B? All the research shows that the same principles apply – just more so.
WHY JAGUAR WILL WIN - DESPITE ITS MARKETERS
Jaguar's marketers did their best to kill their brand in 2024. This is what their engineers and designers have done to save it
TINY BRANDS. BIG REALITY CHECKS. HOW SMALL BRANDS ACTUALLY GROW
My real-world take on new research on small brands and growth
BRAND-BUILDING FOR STARTUPS – START EARLY OR START OVER
Business is brand, brand is business. Why your brand must never be an after-thought
HOW TO STOP YOUR BRAND FROM MAKING PEOPLE FEEL NOTHING AT ALL
The duty of brand marketing is to engage and entertain
ENGLISH WINE FINALLY GETS SOME FIZZ
A challenger brand that has done its marketing homework
HOW SMALLER BRANDS CAN WIN TIKTOK
Ever wondered how challenger brands have broken through almost entirely with social?
LUXURY BRAND MARKETING - 3
What we can learn from luxury brands. The tricks they use that you can too
WHAT'S THE POINT OF DR SQUATCH?
How Sydney Sweeney’s bathwater indicates a fresh breath of air at Unilever
LUXURY BRAND MARKETING - 2
Marketing luxury brands - what's different?
LUXURY BRAND MARKETING - 1
1. What makes a brand luxury and can you fake it?
IS NEW OLD JAMAICA A STEP TOO FAR?
Another example that illustrates a rebrand or relaunch is often a sign that your brand hasn't evolved or progressed as part of a proactive brand strategy.
10 CRITICAL SUCCESS FACTORS FOR INDIE SKINCARE BRANDS
A new challenger brand appears every day - but what does it take to win?
HEALTH & BEAUTY - THE THING SMALL BRANDS DO WELL THAT BIG BRANDS FAIL AT
Emotion & Humour
WHAT'S A META-BRAND?
And why English Sparkling Wine needs one
JAGUAR - Ctrl-Alt-Delete
It's not a rebrand. JLR is deleting the past to start again