101 BEST: Missing Chapter
Read the "missing chapter" from a must-read book.
Brand Autopsy
JOHN MOORE -- marketing strategist keynote speaker stutters often
Latest posts
Delivering Beautifully Inefficient Customer Experiences
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Starbucks Lost Its Soul to Efficiency and Plans to Get It Back with Empathy
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How does the Price of a Product Affect the Marketing Plan for the Product?
Considerations must include the competitive landscape.
What Role can Marketers Play in Pricing Strategy?
There's a story behind every price.
Is Sampling the Best Way to Drive Trial of a New Product?
Generosity can be a powerful sales method.
How Valuable are Loyalty Programs?
It's about enrichment, not entrapment.
At the Retail Level, What do Effective In-Store Campaigns Look Like?
Effectiveness is increased when a business targets two audiences.
How Connected should PR efforts be to Marketing efforts?
Because Public Relations is Media Relations...
What Role does Promotion Play in Effective Marketing?
Absolutely everything.