Launched in 2018 by Brand Groupies Founder & CEO Carey Balogh, this podcast shines a spotlight on the ultimate insiders - the brand groupies - powering the ever-evolving built world. Each episode dives into the stories, passion, and creativity driving national leaders in architecture, design, real estate, and beyond. As a women-owned strategic communications agency, we've spotlighted visionary executives for over a decade, leveraging Social Media, Public Relations, and Podcasting as an…
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Ashley Richards is the founder of E Squared Marketing, delivering bold, creative digital strategies that drive impact. In this episode, Ashley shares with Carey how she built a bold, full-service digital marketing agency focused on storytelling, authenticity, and measurable results. With over 20 years of experience working with Fortune 500 companies and national brands, she explains the importance…
Hurst Williamson, Storyteller-in-Residence at Sally Williamson & Associates, believes storytelling is a powerful leadership tool for building influence, authenticity, and connection in the workplace. In this episode, he explains that effective communication centers on the audience and combines structure with emotional resonance to deliver impactful messages. Working with Fortune 500 leaders, he…
Nikita Morell is a messaging strategist specializing in architecture and the founder of DIRT Agency. In this episode, Nikita shares her journey from corporate marketing to a messaging architect... for architects. She discusses building her agency and the importance of research, client interviews, and consistent branding. Nikita also explores how to adapt messaging across markets while maintaining…
Kate Treen is the senior vice president at BerlinRosen, an Orchestra Company, who leads PR for real estate, non-profit, design, and philanthropy while partnering with New York developers and architects. In this episode, Kate shares her journey throughout PR, providing insights along the way. She discusses earned media and 360 storytelling. Tune in for honest advice on leading with clarity,…
Steve Guberman is an experienced agency founder turned advisor who now helps agencies grow and strengthen their operations at Agency Outsight. In this episode, Steve shares his journey from launching and growing an agency in 2006 to selling it in 2015, and how those experiences shaped his approach to leadership and growth. He discusses the importance of niching early, delegating effectively, and…
Sandy Crisafulli is the president and co-owner of Caryl Communications, a boutique PR firm founded in 1984 and built on strong relationships, strategic storytelling, and nimble execution. In this episode, Sandy shares her journey from the firm’s first full-time writer to owner, and how a 360-degree approach across content, media relations, and operations helps Caryl deliver meaningful results for…
Mark Schaefer is a globally recognized author, keynote speaker, futurist, and marketing strategist, and the voice behind GROW, one of the world’s top marketing blogs. In this episode, Mark shares his career path from corporate marketing to becoming one of the most trusted thought leaders in the industry. He discusses the principles behind his bestselling book Known, why personal branding is more…
In this special episode, Labor Lounge Podcast and Brand Groupies Podcast go LIVE from the 11th Annual Women Business Leaders Forum by NJBIA. Labor Lounge Hosts Anthony and Cyndie are joined by powerhouse podcast producers Carey Balogh and Lauren Sleeman of Brand Groupies for a behind-the-scenes look at how the podcast is made - and why podcasting is a powerful tool for brand visibility, business…
Adam Taylor is the founder and CEO of Splendor, one of New Jersey's leading web design, branding, and marketing agencies. With over 25 years of experience in the industry, Adam shares the story behind starting his agency in 1999 and how he has scaled it into a world-class creative agency, focusing on key industries like real estate. He also discusses what sets Splendor apart from other agencies,…
Sheley Brien is the Vice President of Brien Contracting, a leading figure in the commercial construction industry alongside her husband, Chris. With over 20 years of diverse experience in the financial and medical industries and a remarkable journey up the corporate ladder, she is a dynamic force in the world of entrepreneurship, mindset, and leadership. Sheley is also the host of More Action…
