Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and has been studying the effects of psychology, behavior research, and neuroscience on persuasion and marketing in business, leadership and everyday life. In every episode, Roger shares brain-oriented tactics, along with the expertise of his guests, to increase persuasion with concrete, research-based neuromarketing advice. Guests include best-selling authors and thought leaders like…
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In this solo episode of Brainfluence, host Roger Dooley shares ideas from his new book, The Persuasion Engine (Wiley). The big shift he wants every marketer, business owner, and leader to notice isn't the customer—people still decide partly consciously, partly unconsciously, and mostly emotionally, just as they always have. What's changed are three things happening at once: the tools for…
In this Brainfluence episode, host Roger Dooley sits down with behavioral scientist Eva van der Broek and advertising creative Tim den Heijer, co-authors of the intriguing new book, The Housefly Effect: The Nudge Psychology That Steers Our Everyday Behavior. Together, they dive into the quirky yet profound ways that tiny changes—think a simple housefly sticker in a urinal—can dramatically shift…
In this episode of Brainfluence, Roger Dooley is joined by Thomas Ramsoy, CEO and founder of Neurons, to discuss the evolving fields of neuromarketing and consumer neuroscience. Thomas Ramsoy shares insights from his book, "How to Make People Buy," which delves into the science behind what drives consumer behavior—emphasizing that genuine engagement, interest, and desire are far more effective…
In this episode of Brainfluence, host Roger Dooley welcomes back Matt Dixon, founding partner of DCM Insights and co-author of the bestselling "The Challenger Sale." Dixon shares insights from his latest book, The Activator Advantage: What Today's Rainmakers Do Differently, which is rooted in groundbreaking research on how top professionals win and grow client relationships in the increasingly…
Brainfluence host Roger Dooley sits down with marketing thought leader and bestselling author Mark Schaefer, who returns to the show with insights from his latest book, Audacious. Mark shares his unique approach to writing—how each of his books is inspired by real problems facing marketers—and discusses the existential challenges and opportunities posed by AI-driven marketing. Discover how both…
This episode features Peter Hartzbech of iMotions, who discusses the company's biosensor software platform for studying human behavior. Key points: iMotions provides a software platform that uses biosensors like eye tracking, galvanic skin response, EEG, voice analysis, and facial expression analysis to study human behavior in both academic and commercial research. The company serves diverse…
In the latest episode of the Brainfluence podcast, I had the pleasure of sitting down with Lisa Lutoff-Perlo, then Vice Chairman of External Affairs at Royal Caribbean Group and former CEO of Celebrity Cruises. Since then, Lutoff-Perlo became Chairwoman of the Board of the Hornblower Group and serves on the Board of Directors for AutoNation, AHC Group, and Amerant Bank. Lisa's journey from a…
Join world-renowned executive coach Marshall Goldsmith as he explores his groundbreaking AI venture - MarshallBot. After decades of coaching Fortune 500 CEOs and writing 40 bestselling books, Goldsmith is now democratizing his leadership wisdom through an AI that thinks and responds just like him. In this fascinating conversation, he shares insights about training his AI, discusses the challenges…
Here's a departure from the usual Brainfluence format: Are you ready for AI podcasts? Roger does a solo introduction and explanation of NotebookLM, and then turns the show over to two AI hosts, AI Greg and AI Eva, who talk about pricing psychology. Their discussion is based on the pricing section in Roger's book, Brainfluence . Show notes, videos, resources:…
Discover how the airline industry is transforming and how airlines are beginning to reverse a long decline in customer experience. In this wide ranging interview, customer experience expert Mario Matulich reveals the impact of new government regulations, AI advancements, and evolving call center strategies on your future travel experiences. Learn about: New airline refund policies and what they…
