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The Webcomics Handbook · Jul 21, 2026

Talking Comics with Brad Guigar — Creativity vs Consistency

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Reviews aren’t promotion. Consistency beats creativity. And comic cons? Maybe not worth it. Here’s the honest advice most creators don’t want to hear.

In this livestream, I’m diving into the real talk every comics creator needs to hear — no fluff, no marketing buzzwords, just honest advice from the trenches.

🎯 Contents

  • 00:00 Episode 400 of the ComicLab podcast

  • 05:01 Social media rewards consistency more than creativity

  • 26:28 Cameos in comics

  • 30:27 How to handle criticism

  • 42:46 Book a comics consultation

  • 43:49 Why I stopped exhibiting at comic cons

  • 49:01 Look for solutions — not excuses

  • 51:09 Closing comments


This post is exclusively for my subscribers, but you can check it out — along with the entire Webcomics Handbook archive — for free

Free 7-day trial


We talk about…

  • ✅ Why asking for reviews isn’t promotion

  • ✅ Why “I’m bad at social media” isn’t an excuse

  • ✅ The truth about creativity vs consistency

  • ✅ Why I don’t listen to critics — only peers

  • ✅ How I treat my social feed like a TV channel

  • ✅ And the year I stopped doing comic cons… and finally made a profit

If you’re trying to grow your audience, build your brand, or turn your comics into a business, this is the one to watch.

Read more

Read on bradguigar.substack.com

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