I’ve been seeing this happen a lot recently, so I wanna talk about it. A creative person finds themself at a crossroads, and they need to make a decision. And in a moment of weakness, they do something that dooms them. Now, I’m going to focus on business decisions in this talk, but this can often apply to creative decisions as well.
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Maybe it’s a new Patreon tier they’re considering. Maybe it’s a publishing decision. Maybe it’s a Kickstarter reward. And they go to their readers and ask: “Would you support a Patreon tier that featured XYZ reward?”
And — nearly 100% of the time — they end up getting the worst advice imaginable.
That’s because readers are experts in consumption, not creation.
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