If you’re like most creators, your focus is probably on your subscriber count. The higher the number, the better. The same goes for your monthly revenue. But that number only tells part of the story. That’s where churn comes in.
This post is exclusively for my subscribers, but you can check it out — along with the entire Webcomics Handbook archive — for free
Churn measures how many subscribers you’re losing over a given period. This is a useful tool in determining the health of monthly crowdfunding efforts like Patreon and Substack.
Let’s do some math!
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