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Brad Frost · Mar 24, 2026

The Creative Infinite

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I found myself using the phrase "the Creative Infinite" when I'm talking about AI as a design material. I keep coming back to it because I don't think we've fully grasped what this technology actually is , what it can do, and what it means for human creative potential. I want to set aside the usual conversations — IP concerns, job displacement, college kids lazy term papers. All of that is real,…

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