Looking to start or grow your boutique business? Tune in to Emily Benson's podcast! With 18 years of retail experience and a no-nonsense teaching style, Emily shares strategies and interviews experts to help you succeed. Whether you have a brick-and-mortar, online, pop-up, or mobile boutique, this podcast provides valuable insights to boost your business. From owning a mobile boutique called The Fashion Truck to being Associate Merchant for Girls' Accessories at Abercrombie & Fitch, Emily has…
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3 reasons your boutique isn't as profitable as it should be: 1. Your financial plan only looks at sales — not loans, taxes, owner pay, or savings. If those aren't in there, the plan doesn't work. 2. You're buying inventory with your gut instead of a buying plan by department by month. That gap costs you more than you know. 3. You're avoiding your numbers because nobody taught you how to read them.…
On my YouTube channel I shared that I was diagnosed with ADHD. That was true — but it wasn't the whole story. In this episode I'm sharing the full picture: I have AuDHD — autism level one and ADHD together — and what that combination actually looks like in a business context. I'm talking about rejection sensitivity dysphoria (RSD), how I experience both the scattered and the hyperfocused sides of…
This week I'm pulling back the curtain on one of my Inner Circle membership calls — a raw, unfiltered strategy session with boutique owners who are navigating the second half of 2026 in real time. We cover inventory, marketing, content, and the one question most boutique owners are too scared to ask themselves. If you've been feeling behind, stuck, or just off-track — this is the conversation you…
If you want to start a successful boutique business in 2026, you need to have a plan. This video is a guide for new boutique owners on how to start a boutique in 2026. Whether you're starting an online boutique, brick and mortar boutique, women's clothing boutique, children's boutique, gift boutique, Etsy store, or otherwise, you'll want to watch this video to learn the boutique tips and boutique…
Thinking about starting or growing your boutique in 2026? Maybe you have questions and wish you could pick the brain of a seasoned boutique owner or retail expert with your most frequently asked questions (FAQ's)? You're in the right place! In this video, retail expert and founder of Boutique Training Academy, Emily Benson, answers the most frequently asked questions every boutique owner has...…
If you want to build a profitable boutique business in 2025 and beyond, you need to have a plan. This episode is an update for boutique owners on the state of the boutique industry right now. Whether you own a women's clothing store, children's boutique, gift boutique, Etsy store, or more, you'll want to tune in to this episode to learn the boutique tips and boutique advice you need to grow a…
Which POS System for Boutiques is the best choice as a boutique owner in 2025? If you’ve been wondering how to choose between Shopify, Square, and CommentSold, this video is your complete guide to choosing the best point of sale system for your boutique. As a boutique owner, your POS system is more than just a way to ring up sales! It’s the backbone of your business. From inventory management to…
How do I name my store? How do I name my boutique business? The name of your store is one of the most important things to consider as when you’re starting a new boutique business. Your name is going to be everywhere - on your e-commerce site, on your storefront, on your packaging... so it's important to get it right! In this video, you’ll learn how to choose a name for your boutique business,…
The strategy to transition from summer to fall in your boutique is all about timing your fall launch and planning promotions that drive sales, and in this video, I’ll show you exactly how to do it! From tax-free weekends and Labor Day events to shifting your color palette and clearing old stock, this seasonal transition strategy for boutiques will help you end summer strong and start fall with…
If you’re wondering how to buy boutique inventory for fall , how to plan your boutique assortment for Q4, or how to avoid overbuying while still making strong profits, this episode is for you! Emily Benson walks you through how to plan boutique inventory for profit , including how to use past data to guide your buys, how to create an effective budget, and how to buy boutique inventory with…
