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Best of Book Marketing · May 18, 2025

Replay Now Available! Demystifying Facebook Ads for Authors

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Writing a book is a monumental achievement—but as many of us have discovered, marketing that book can sometimes feel like an even bigger mountain to climb.

Writing a book is a monumental achievement—but as many of us have discovered, marketing that book can sometimes feel like an even bigger mountain to climb.

If you've ever thought, "I just want to write books, not become a marketing expert," you're not alone. Yet in today's publishing landscape, effective marketing is what separates hidden gems from bestsellers—regardless of how brilliant your writing may be.

Facebook Ads for Authors

This isn't just another vague "you should market your book" talk. We're diving deep into one of the most powerful and accessible marketing tools available to authors.

Find the replay here on YouTube

(In the future we may also stream here on Substack - let us know if you’d prefer that!)

What You'll Learn

  • "Are Facebook ads actually worth it for authors like me?"

  • "I find the Ads Manager completely overwhelming—where do I even start?"

  • "How much should I be spending? I don't have a massive budget!"

  • "Which metrics actually matter? I get lost in all the data."

  • "How do I find readers who will actually like my books?"

With the right approach to Facebook ads, you might just discover that marketing your books can become a sustainable, even enjoyable, part of your author journey.

P.S. Even if you can't join live, the episode will be available on YouTube instantly as a replay, and as an on Spotify and Apple Podcasts on Friday May 30th. But we highly recommend attending in real-time if you’d like to participate in the Q&A!

Read on bookmarketingpodcast.substack.com

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