Bob Cargill’s podcast, ”Bob Cargill’s Marketing Show,” is a series of commentaries and conversations on the trends, developments, topics and issues that are on the minds of marketers, advertisers, social media and PR professionals today.
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Episode 213 - Social Media, Storytelling, AI and Food with Frank Kalman In this episode of Bob Cargill's Marketing Show, Frank Kalman shares his journey from music and journalism to becoming a successful hyperlocal food blogger and content creator. He discusses the power of authenticity, storytelling and embracing AI to enhance creativity and business growth. Key Topics Frank Kalman's journey from…
Episode 212 - Email Marketing, Social Media and AI with Hank Hoffmeier In this episode of Bob Cargill's Marketing Show, Hank Hoffmeier , a digital marketing infotainer, shares insights on email marketing, social media, AI tools and building a strong customer journey. Discover practical tips for small businesses and marketers to leverage technology and human skills effectively. Key Topics The…
Episode 211 - The Importance of Social Media Communications with Barbara Cargill Discover how personal stories, social media habits and authentic connection drive success and relationships. Join Bob Cargill and his wife Barbara in a candid conversation about life, social media and building an authentic presence—both personally and professionally. Key Topics: The role of social media in…
Episode 210 - David Lee Roth, Personal Branding, Marketing and More In this episode of his podcast, Episode 210, Bob Cargill explores the parallels between David Lee Roth’s legendary stage presence and effective marketing principles. Join Bob as he draws actionable lessons from Roth’s career to boost your personal and business branding. Key Topics: The importance of personal branding and…
Episode 209 - Personal Branding, Social Media and More with Alexa Bohling and Pat Cooper In this episode of his podcast (Episode 209), Professor Bob Cargill from Northeastern University hosts a lively discussion on personal branding and social media with one of his students, Alexa Bohling, and Pat Cooper, Advertising Specialist at Pegasystems and VP Programming at AMA Tampa Bay. Together, they…
Episode 208 - NotebookLM, 26.TRUE, the Marketing Road Show and More In this episode of his podcast (Episode 208), Bob Cargill talks about how embracing authenticity, human qualities, and the intersection of digital and physical worlds can transform your relationships, brand, and career. Bob also shares insights from his long, diverse marketing journey, including recent experiences and the…
Episode 207 - The Business of Being Human, Teaching, Running and More In this episode of his podcast (Episode 207), Bob Cargill shares updates on his personal and professional life, discusses the upcoming Bob Cargill's Marketing Road Show, and explores the importance of authenticity, trust, and the human touch in marketing in the age of AI and social media. Key Topics The importance of…
Episode 206 - Higher Ed, Career Development, Leadership, AI and More with Dr. Suela Papagelis In this engaging conversation, Bob Cargill speaks with Dr. Suela Papagelis about her educational journey, teaching philosophy, and the importance of creating a safe learning environment. They discuss the significance of competing with oneself, embracing change, and the role of technology and AI in…
Episode 205 - AI, Soft Business Skills, Social Media, Branding and More In this episode of Bob Cargill's Marketing Show, Bob reflects on his journey in marketing and teaching, expresses gratitude for veterans, and emphasizes the importance of networking and personal branding in today's digital age. He discusses the role of AI in content creation, the significance of soft skills in the workplace,…
Episode 204 - Navigating Your Own Path to Success with Kashish Jain In this engaging conversation, Bob Cargill and Kashish Jain explore various themes surrounding personal growth, the challenges of navigating unconventional career paths, and the importance of community building. They discuss the significance of vulnerability in self-expression, the complexities of conflict resolution, and the joy…
Episode 203 - Working at the Intersection of Passion and Practicality with Kashish Jain In this engaging conversation, Bob Cargill and Kashish Jain explore the journey of personal branding, the importance of finding purpose, and the balance between monetization and passion. They discuss the significance of solving problems in the marketplace and the necessity of unlearning outdated beliefs to…
Episode 202 - Lateral Thinking, Magical Moments and Spellbinding Marketing with Michael Granoff In this episode of Bob Cargill's Marketing Show, Episode 202, we delve into the fascinating intersection of magic and marketing with the talented magician and marketer, Michael Granoff. Discover how magic tricks can inspire innovative marketing strategies and creative thinking. Host, Bob Cargill,…
Episode 201 - Taking Selfies, Going Live, Branding, Teaching and More In this episode of "Bob Cargill's Marketing Show," Bob shares insights on various topics related to marketing, personal branding, and networking. He begins by acknowledging the contributions of Emily Cocuzzo as the outgoing president of the American Marketing Association Boston chapter and welcomes Jeff DeSocio as the new…
Episode 200 - Teaching, AI, Social Media and Rockstars In this 200th episode of Bob Cargill's Marketing Show, Bob reflects on his journey in marketing and podcasting, emphasizing the importance of social media, personal branding, and storytelling. He shares insights on building trust, embracing technology like AI, and the significance of human qualities in a digital world. Bob also discusses his…
Episode 199 - Why You Should Make Social Media a Priority A new fire chief just took the helm in town, and one of his top priorities is to strengthen the department's social media presence. Now that got my attention, not to mention my kudos and props. And yes, if a fire chief understands the power of social media, why shouldn’t every business, brand, company and organization? Why shouldn't…
Episode 198 - Talking to Three Suffolk University Students about Marketing, Social Media and More In a course I teach at Suffolk University in Boston, we recorded this podcast episode in the classroom recently. It was a great experiential learning experience in marketing, social media, public speaking, personal branding and thought leadership. Thanks to wicked smart, ridiculously awesome students,…
Episode 197 - Talking to My Fisher College Students about Inbound Marketing Wicked smart. Ridiculously awesome. Rockstars. That’s how I’d describe my inbound marketing students at Fisher College in Boston who joined me in the recording studio today. What an epic experience. With Ryan Sheehan working the control room like a pro and Fadi Dhahib, Ethan Nguyen, Aswin Chummasorn, Kennie Herrera and…
Episode 196 - Conversational Marketing, Podcasting and More with Casey Cheshire In the latest episode of my podcast, Episode Number 196, I talk to Casey Cheshire, Podcast Producer and Chief Evangelist at Ringmaster, a Nashua, New Hampshire-based company that produces "branded podcasts for B2B companies that create authentic conversations that generate irresistible content." Casey and I have a…
Episode 195 - The World Revolves Around You I couldn't help but be incredibly intrigued by an ad on TV I saw recently that boldly declared, "The world revolves around you." This ad caught my undivided attention because, growing up, when I was just a kid, I heard something very different: "The world doesn’t revolve around you." Those words that I heard when I was knee high to a grasshopper left a…
Episode 194 - Teaching, Running, ElevenLabs, Rustic Marlin and More In this episode of my podcast, Bob Cargill's Marketing Show, I catch you up on some of what I've been doing the last few months, including teaching marketing at two universities in Boston, hosting the Bob Cargill's Marketing Road Show conference in Boston in early November, using AI (ElevenLabs) to record an audio version of my…
Episode 193 - Talking to My Suffolk University Students about the Foundations of Business In this episode of my podcast, Bob Cargill's Marketing Show, I ask a few of my students (Tommy, Evan and Mona) in the course I teach at Suffolk University - Business Foundations - about the importance of social media and what we've learned in class about AI this semester.
Episode 192 - Talking about Advertising Week New York and More with Manisha Patro In the latest episode of my podcast, Episode Number 192, I talk to Manisha Patro, a recent Pace University Pace University - Lubin School of Business graduate about what she took away from her attendance recently at Advertising Week New York 2024 #AWNewYork24. She said she noticed that there was quite a bit of focus…
Episode 191 - Capture the Moments and Memories for Your Customers and Constituents Capture the moments. Capture the memories. If you're a business or brand, that's what you want to do on behalf of your customers and constituents, those who are so enamored with your products and services that they would love to capture their experiences with them on film. So you do it for them. Set up a selfie…
Episode 190 - Nike's Great, New Ad, "Winning Isn't for Everyone" Am I a bad person? That's the question that Willem Dafoe, as narrator, asks in the great, new Nike ad entitled, "Winning Isn't for Everyone." Am I a bad person? In this ad, he's asking that question on behalf of a team of superstar athletes, incredible, iconic personal brands in the world of sports like LeBron James, Serena Williams…
Episode 189 - AMA Boston, Noah Kahan, the Presidential Race, AI, the New Nike Ad and More In this episode of my podcast, Bob Cargill's Marketing Show, I talk about everything from the new Nike ad, "Winning Isn't For Everyone," to Noah Kahan's Fenway Park (Boston, MA) concerts being livestreamed by TourGigs, the end of my role as president of the American Marketing Association's Boston chapter to…
Episode 188 - Just Be Yourself on Social Media Do members of Gen Z have a split personality due to social media? I read something like that somewhere recently, that their personas on social media may not be an exact match of who they are in real life (IRL). They're only revealing a certain side of themselves there as opposed to their complete selves, which can cause them a great deal of stress. I…
Episode 187 - AMA Boston, Teaching Social Media, Gen Z, Wendy's and More In this episode of my podcast, Bob Cargill's Marketing Show (recorded live on Instagram), I talk about several different news stories having to do with marketing and social media and conclude with a pep talk to my audience about the importance of feeling like a rock star.
Episode 186 - Social Media is a Level Playing Field Social media is a level playing field on which anyone can win. Sure, it helps if you're a big brand or celebrity, but theoretically, anyone can make a big splash here, there or anywhere else on social media and attract a large audience. Share your journey and document your day. Take people behind the scenes. Take them along for the ride. Believe…
Episode 185 - AMA Boston, Leadership, Marketing, Social Media and More with Emilee Cocuzzo In this episode of my podcast, I talk to Emilee Cocuzzo, Service Delivery Lead at Valere, Adjunct Professor at Clark University and President-Elect at AMA Boston. She tell us about her career journey up to this point, what it's like to serve on the board of directors of the American Marketing Association's…
Episode 184 - How Can Your Products and Services Bring People Together? Brands and businesses, marketers and advertisers, how can your products and services bring people together? That's the premise behind a ridiculously awesome ad I saw recently for Australian Lamb called the Generation Gap, "the impassable chasm that's divided Australia." It's a very entertaining and enjoyable spot, if you ask…
Episode 183 - Personal Branding: Encourage People to Take Pictures of You A great way of getting the word out about what you have to offer your community is to have someone else do it for you. That's one reason why it's so easy for celebrities to grow their personal brands. Everywhere they go, their pictures are taken and shared with the world. They have no privacy. And in most cases that's okay…
Episode 182 - Are You a Double Threat on Social Media? It's one thing to have the skills to navigate your way around the digital world, to utilize social media effectively behind the scenes. It's another thing - and it's a big thing, too - to be able to be in front of the camera, behind the microphone, to be a content creator as a personal brand, either representing yourself as an individual or on…
Episode 181 - The Continuation of My Teaching Journey, AMA Boston, the Domino's Free Pizza Campaign, Coach Prime and More In this episode of my podcast, Bob Cargill's Marketing Show, I talk about everything from the personal branding power of University of Colorado Boulder football coach Deion Sanders (also known as Coach Prime) to the great strategy and creativity behind Domino's recent Free…
Episode 180 - Answering Questions about Social Media from Northeastern University Grad Students In this episode of my podcast, Bob Cargill's Marketing Show, I take a few great questions from the wicked smart, ridiculously awesome students in the course on social media I teach at Northeastern University. We talk about how the emergence of AI (Artificial Intelligence) has changed how we create…
Episode 179 - Teaching Marketing, Social Media, Business and Other Things on My Mind In this episode of my podcast, Bob Cargill's Marketing Show, I talk about how much I enjoy my role as an adjunct professor at three outstanding universities in Boston this fall (2023), teaching marketing, social media and business. Need some insight and inspiration about personal branding, thought leadership and…
Episode 178 - A Great Football Coach, A Great Personal Brand Deion Sanders. Coach Prime. Great football player and baseball player back in the day. And now he's a great head college football coach at the University of Colorado Boulder. He's a great personal brand, too. He's not afraid to speak freely and frequently. He's always in the headlines, always on social media, always in the news, always…
Episode 177 - Personal Branding, Marketing Trends, Social Media and More In this episode of my podcast, Bob Cargill's Marketing Show, I talk about a number of timely, relevant topics and issues related to social media and marketing - from AMA Boston ( https://www.amaboston.org/ ) to my book (Twenty Jobs, Twenty Lessons - a Long, Strange Journey in Marketing, from Junk Mail to Social Media),…
Episode 176 - Let Go of the Message Many people, for personal and professional reasons, are afraid of letting go of the message on social media. Yet ironically, if they shared what they had to say loosely and liberally on social media, chances are the message - THEIR message - would reach more people, people they might not have reached otherwise. So letting go of the message can be a good thing on…
Episode 175 - Lift Others Up on Social Media I saw Dennis Yu of BlitzMetrics speak recently at the DigiMarCon conference in Boston. He gave a ridiculously awesome presentation...during which he said something that meant so much to me that I shared it with my students in class and I talk about it in this episode of my podcast. And that was something like...your personal brand is a reflection of how…
Episode 174 - Threads, AI, Personal Branding, Church and More In this episode of my podcast, Bob Cargill's Marketing Show, I talk about a number of timely, relevant topics and issues related to social media and marketing. I talk about the new app, Threads, the fastest growing app in history, which I am not as enamored with - at least not yet - as you might imagine. I also address the fact that AI…
Episode 173 - Teaching, PR, Inspirational Stories and More with Kim Ring In this episode of my podcast, I talk to Kimberley Ring about her very inspirational career journey from founding her own PR agency, Ring Communications, over 15 years ago to her unbridled passion for teaching today as a faculty member at Suffolk University. About Kimberley Ring Allen Kimberley Ring is the founder of Ring…
Episode 172 - The Boston Marathon, a Megaphone, Weather Forecasts and More In this episode of my podcast, I talk about a number of topics related to social media and marketing. Using the finish line of the Boston Marathon as an example, I point out the importance of creating social media places for your audience members to take pictures for sharing online. I compare using social media to speaking…
Episode 171 - The Importance of Having a Personal Brand People are always questioning the importance of having a personal brand. Why do I have to be on social media on a regular basis? Why do I have to share content about myself and what's going on in my my personal life and professional lives? I don't want to be a public figure. I just want to keep things to myself. Well, hey, that's okay. That's…
Episode 170 - Selling Ice Cream, Attending Church, Teaching Marketing and More In this episode of my podcast, I talk about everything from an autobody shop in Florida to a dog walker in Boston, driving an ice cream a long time ago to running the Boston Marathon next month, attending church in my hometown to teaching college students in Boston. Listen in to a good half hour of stories, lessons,…
Episode 169 - Making It a Pleasure, Not a Pain, for Your Customers and Clients I was on the MBTA Commuter Rail Green Line recently heading home from work from Boston's Government Center station to Woodland in Newton. I've taken this route home, this train, the MBTA's Green Line, a lot, but never had I heard the driver of the train announcing the stops the way this particular driver was announcing…
Episode 168 - Agency Life, Qualitative Research, Walking, Flying and More with Casey Mohan In this episode of my podcast, I talk to Casey Mohan-Schulz, VP, Qualitative Insights & Strategy at CMB, a full-service custom market research and strategy firm in Boston, and President of AMA Sacramento Valley in California. About Casey Mohan Casey leads CMB’s qualitative practice and brings over a decade…
Episode 167 - Social Media, Samuel Adams and More In this episode of my podcast, which celebrates its five-year anniversary next month, I talk about a number of topics. I start off by talking about how I'll be running the Boston Marathon again this year, the 15th time I have run this historic race for a charitable cause. I then share my feelings about how much I love teaching, something I've been…
Episode 166 - How to Crush It on Social Media with Kris Bryant In this episode of my podcast, I talk to social media strategist, UGC (User-Generated Content) creator and public speaker, Kris Bryant https://crushitwithkris.com/, about personal branding, marketing, TikTok and much more.
Episode 165 - Embrace Technology Now This time around, I talk to you about the importance of Lesson 12 in my new book, Twenty Jobs, Twenty Lessons - a Long, Strange Career in Marketing, from Junk Mail to Social Media, which is "Embrace Technology Now." Turn up the volume. And enjoy.
Episode 164 - My Marketing Monologue In these 30+ minutes or so, I talk about my teaching, a great presentation I saw by Google's Head of Industry, Don Batsford, recently at an event co-sponsored by Suffolk University and the American Marketing Association Boston, some good example of brands that have successfully "humanized" themselves and the need for all of us as human beings to be good to each…
