Computers need a paradigm shift
Computers need to evolve from machines that augment our reality by emulation on a screen, to tools that are truly helping us think better.
Pixel Posts
Thoughts on Design and Technology by Vidit Bhargava
Latest posts
Why IMAX 70mm matters and why it's unsustainable
A taxonomy of all the different film formats, how did we reach to IMAX 70mm, why it matters and what's next for high-resolution immersive analog filmmaking.
Dumb Phones aren't a smart idea to cure smartphone addiction
The premise that if you take away social media apps from people's phones and keep only what's essential for them to get by their day is flawed on multiple levels. There are three ways of curing any addiction: Removal, Substitution, and Habit Change, Removal is the
UC Berkeley, MDes Guest Lecture: Ethical Software
Guest Lecture at UC Berkeley MDes, where I talk about designing software on principles, and tackling ethical and moral challenges along the way.
It's not a coincidence that analog film is making a comeback.
People value imperfections and asymmetry more than they're willing to admit. The human is face is not symmetrical even if it appears to be. That's where our appreciation for assymetry and imperfection begins. But it goes beyond that. Everything natural around us is more often than
Where I want Apple to go in the next 15 years
Tim Cook’s remarkable run as a CEO is coming to a close at a time when tech itself is undergoing a massive transformation in people’s lives. Here’s how I want tech at Apple to evolve in the next decade and half. And it’s not about AI.
Young people crave uni-taskers and it's not that deep
The resurgence of the iPod and analogue technology with buttons is not a coincidence. People crave for new experiences.
Thoughts from a recently concluded AI conference at UC Berkeley
While the conference was a comprehensive mirror to the schism in AI discourse today. I walked back with more questions than answers.
Apple at 50: Why I root for a company's success
Apple's approach to stand up for what they think is right when everyone else is doing something else is both admirable and makes their success feel personal.
Tech’s homogeneity is a scale problem
Easier to be creative when there are five of something vs five million of something.
A collection of Design Frameworks for designing emerging technologies
Three design frameworks, that will enable people to design good computing experiences in the future. These are my attempt at cutting through the noise in emerging tech right now.
Designing Emerging Technologies in 2026
Emerging tech is not a form-factor problem. In 2026, we need to design emerging technologies that look beyond techno-centric appliances.
The assembly-line-ification of App Icons
Today's app icons look as if they came out of an assembly line. All looking the same, designed for maximum scale, and devoid of any identity or soul. Turning the craft of designing an app icon into a lost art.
Why every "iPhone killer" will fail
Here are three bitter realities that a lot of people who want to figure out what comes after the iPhone fail to see: There's no general purpose computer There's no Joe Six Pack The iPhone was neither meant to be a general purpose computer nor did
Introducing Shiuli: Images made accessible
Most images online never get an alt-text description. Shiuli aims to change that by making it easy to generate alt-text for images.