RSSAmplifier

Blog

Ascent

Building great products is hard. Let's get better at it.

blog.benroux.meRSS feed ↗15 posts

Latest posts

My AMD Hackintosh (and Why)

I'm a Mac holdout; trapped in a technical purgatory since the end of 2015. Fed up with Apple's neglect i decided to build my own Hackintosh.

U.S. Devs are Sleeping on Flutter

Flutter is the future of cross platform mobile development. Developers in the US are going to be late to the party at the current pace.

Misaligned Requirements

We should strive to align the requirements positions with the traits that lead to success in it. That alignment is getting increasingly unusual, though.

Badge of Honor

A year ago i left my role as a startup CTO and co-founded a consulting company. This has been an eye opening experience in many ways. A lot has changed for me during this time. The most obvious shift has been my perspective around working hours.

Startup Culture Doesn't Come From the Top

One of the common mistakes among startup leadership is the belief that culture comes from the top. This is incorrect. The culture of a small company is an organic, evolving thing. It will grow and respond in unpredictable ways.

Common Mistakes When Hiring Software Engineers

The goal of an engineering interview is not to find the candidate who is most confident or thinks on their toes the best. Coding interviews should identify the people who are most likely to be successful on your engineering team.

2018 MacBook Air: A Recalcitrant's Review

A review of a laptop i ask to replace my 2012 Air, which i have used daily for 7 years and consider close to perfect.

Lessons of a Startup CTO

For the last 4 years i have been the head of technology for MeetMindful (TS W16). I moved on a couple of weeks ago. It was time.

Choosing Lifestyle Companies

Lifestyle companies trade the unicorn dream for a vision of freedom. These are some of the challenges to expect along the way.

The Dark Side of Startups

The startup scene is, in many ways, a plethora of good. But as the saying goes, the brightest lights cast the darkest shadows.

Wizards of Our Age

I used to work with an engineer named Tim. Tim, for all i could tell, was a wizard. He employed advanced and arcane magics such a sed and awk to achieve bizarre but desirable outcomes.

Goal Setting for Engineers

One of the first things new team members learn about me is my outspoken detest for the word "manager". I am not a manager.

"I would describe my codebase as _____ and _____."

Our time working in a codebase is defined largely by the culture of that codebase. In order to improve that culture, we must first define and measure it.

Lessons from MicroConf Day 3

Understanding your customer is the only way to successfully bootstrap a product. After that, charge more and work smarter.

Lessons from MicroConf Day 2

Failure and blogging can be valuable parts of launching a product. Learn to use each to improve your product and audience.