Startups + Marketing + Geekery
In 2022 I started writing some longer articles as well as new blog posts. Because I wanted a new format, with more fine-tuning, special control over image processing, and a print-specific PDF, I created a new website: https://longform.asmartbear.com/ Please join me there! The post More posts and long-form are over here appeared first on @ASmartBear .
Pilots use multiple dials, employing different sources of energy, to report identical data, because they understand that in a dashboard full of information, something is always lying to you. The lesson is useful for data and metrics at our companies. The post Who s lying? appeared first on @ASmartBear .
Do you feel the crushing weight of disadvantages facing every new company? No brand, no features, no customers, no money, no distribution, no search engine rankings, no tuned advertising, no incredible executive team, no NPS, no strategy. How do the successful startups rise above all that? Do they solve all those problems at once, or at least quickly? No. Here's what to do instead. The post What’s…
There's always a lot of luck in startups, but there's ways to better capture upside, and better mitigate downside. The post Capturing Luck with “or” instead of “and” appeared first on @ASmartBear .
A summary of nearly everything I think about building companies. The post Kung Fu appeared first on @ASmartBear .
When you go full-speed in one direction for a hot minute, then slam on the brakes and do something else, and keep doing that, and it's actually the correct course of action. The post When fits and starts is the most efficient path appeared first on @ASmartBear .
We're constantly told to make decisions quickly, because that speeds up the production and learning loop. But some decisions really should be made slowly. How do you know which way to go, with a given decision? Here's a framework to answer that question. The post A Scorecard: Should a decision be fast, or slow? appeared first on @ASmartBear .
Pricing is often more about positioning and perceived value than it is about cost-analysis and ROI calculators that no one believes. As a result, positioning can allow you to charge many times more than you think you can. Here's how. The post How repositioning a product allows you to 8x its price appeared first on @ASmartBear .
WP Engine just announced passing $100M in annual recurring revenue and a $250M investment from Silver Lake. We've never been in a stronger position! The post WP Engine passes $100M in revenue and secures $250M investment from Silver Lake appeared first on @ASmartBear .
We're tired of hearing how small software companies usually fails. The data show that the two most common causes are (1) the product just isn't useful to enough people and (2) problems with the team. But what about the cohort that dies even though it did sell some copies of software to a few people, and where the founding team isn't dysfunctional? I don't have data for that cohort (tell me if you…