Most people think great thought leadership starts with writing. It doesn’t. It starts with ideas — and most people are generating ideas the wrong way.
They fixate on one idea too early. They skip the research. They jump straight from a vague prompt to an article and wonder why the output feels flat. What actually separates a piece that gets 92,000 shares from one that disappears is a disciplined, systematic process — and AI has made that process available to anyone willing to learn it.
This is what the Seminal course is built around: not just how to use AI to write faster, but how to use it to think better. To find ideas that are genuinely counterintuitive, that carry real intellectual weight, and that position you as a thought leader with a distinctive point of view — not just another voice adding to the noise.
In this session, we went deep on the bridge between research and id…
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