The Blackbelt Business Podcast is for martial arts school owners and managers. Each episode features guests with stories, strategies and resources which can help you establish or enhance your business with best practices. Most importantly, we'll help you get back to doing what you love. Visit Easton.Online for more.
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In this episode of the Black Belt Business Podcast, Eliot Marshall sits down with Alex Huddleston to break down Easton's approach to building Jiu Jitsu curricula that helps students understand the art as a complete system instead of a disconnected collection of moves. The conversation covers why beginners often struggle in unstructured classes, how curriculum improves retention, and why students…
Competition is about far more than winning medals. In this episode of the Black Belt Business Podcast, Eliot Marshall and Jordan Shipman discuss why competition is one of the most powerful tools for building confidence, resilience, and long-term student retention in a kids martial arts program. They explain why kids are naturally drawn to competition, how tournaments create meaningful experiences…
Building a great kids martial arts program requires more than one talented instructor. It requires systems, structure, and a deep bench of coaches who are prepared to deliver a consistent experience every day. In this episode of the Black Belt Business Podcast, Eliot Marshall sits down with Easton Kids Program Director Jordan Shipman to break down why coach-to-student ratios matter, how a lack of…
In this episode of the Black Belt Business Podcast, Eliot Marshall sits down with Easton Kids Program Director Jordan Shipman to dive deep into the structure behind a successful kids martial arts program. In this episode, Eliot and Jordan cover everything from why class structure is everything, how Easton builds discipline and focus into every class, and why consistency and routine are critical…
In Part 3 of the onboarding series, Ian and Eliot break down what happens after the first day, covering the critical first 90 days of a new student's journey. From structured follow-up systems to creating a world-class fundamentals experience, this episode dives into how to turn new sign-ups into long-term members. They explore the importance of consistent communication, why onboarding must be…
In this episode of the Black Belt Business Podcast, Eliot Marshall and Ian Lieberman continue their series on student onboarding and break down what should happen on a new student's first day at your academy. They discuss how to eliminate friction, create a "red carpet" experience, run effective intro classes, and structure fundamentals classes so beginners feel successful from day one. If you…
Easton Training Center's Vice President and Director of Operations, Ian Lieberman, joins Eliot o kick off a three-part series on one of the most overlooked systems in martial arts schools: onboarding. This episode looks at what happens from the moment a lead clicks your website to the moment they set their first appointment — and why most schools get this stage completely wrong. The conversation…
In this episode of the Black Belt Business Podcast, Easton Muay Thai Program Director Sean Madden joins Eliot to explain why Muay Thai programs in America need clear structure and progression. They discuss how Easton built a ranking and ascension model that improves safety, retention, and class quality while preserving the integrity of the art. A must-listen for any school owner running a striking…
Easton Muay Thai Program Director Sean Madden joing Eliot to break down the class structure and ascension model that allowed Easton's striking program to grow across multiple academies. They discuss why American students need a different approach than traditional Thai training, how Kickboxing can serve as the on-ramp into Muay Thai, and why Fundamentals and Intermediate classes are essential steps…
In this episode, Eliot Marshall and Easton Muay Thai Program Director Sean Madden break down how Easton evolved from a fighter-run striking program into a scalable, system-driven curriculum that now serves thousands of students. They discuss why passion and talent aren't enough, why Muay Thai gyms often struggle with structure, and the key systems that allowed Easton's program to grow across…
