AI and agency
A tech giant's recent study found that clarity, psychological safety, and focusing on outcomes, not outputs, were crucial for teams being more successful with AI.
Bits&Letters — Ideas
Thoughts on web strategy, growth, and building digital experiences that scale
Latest posts
The ABCs of analytics and privacy
There's no one-size-fits-all way to measure users while respecting privacy. A practical tour of cookies, consent, fingerprinting, and the tradeoffs between them.
Yes, Designers Should Code
AI has made producing a plausible interface nearly free. That makes the people who can direct it — and judge what comes out — more valuable, not less.
When AI can write your code, do you still need a CMS?
It’s less about the tooling and more about who needs to change which parts of your website at which speeds.
Static vs. dynamic websites, explained
If updating your website feels like cleaning out the junk drawer, the problem probably isn't your design — it's your structure. Here's how to tell when it's time to move from static to dynamic, and what your options look like.
Ten Years Later, Git is Still for Humans
My cult-favorite guide to Git and version control just turned ten. What’s changed in the world of Git, and what’s stayed regrettably the same.
On Designing from AI Artifacts
Claude, it turns out, loves numbered eyebrow labels. Some thoughts on how clients’ AI-assisted wireframes and mockups are impacting how we design finished websites.
What does it mean for websites to 'scale'?
What separates big, lasting websites from all the rest? Performance, reach, and flexibility so your team can adapt to whatever users need.
Train your AI like a dog
LLMs aren't thinking machines—they're pattern-following machines. Treat them like trained animals, not virtual coworkers, and you'll get better results.
Why your first website works until it doesn't
Your scrappy starter site got you this far—but now that you're growing, it's probably holding you back more than helping you move forward.
Why would anyone start a website in 2025?
Sure, you could build everything on TikTok—but when you need to grow on your own terms, there's nothing like your own corner of the internet.