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The Binary Lawyer · Jun 6, 2023

Chinese ad agency replaces creative human employees with AI tools

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BlueFocus, a major Chinese marketing and advertising firm, said that it will “indefinitely” discontinue the use of third-party human copywriters and designers in favour of ChatGPT-like artificial intelligence (AI) technologies, adding to concerns over the technology’s impact on jobs.


BlueFocus, a major Chinese marketing and advertising firm, said that it will “indefinitely” discontinue the use of third-party human copywriters and designers in favour of ChatGPT-like artificial intelligence (AI) technologies, adding to concerns over the technology’s impact on jobs.

https://www.firstpost.com/world/ad-agency-replaces-copywriters-designers-with-chatgpt-and-other-ai-tools-12454282.html

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