Strategic design consultant exploring enterprise systems, UX strategy, digital transformation, AI, and human-centered design through essays, frameworks, and research.
Introduction Considering that more than half (55%) of office workers say negative experiences with workplace technology impact their mood and morale (Ivanti's 2024 Digital Employee Experience research) it's important to understand information architecture. Information Architecture (IA) refers to the structural design of how information should be organized, in a way that it’s easily accessed and…
Authors: Bhooshan Pandya, Pia Nelson, and Jorge Molina Abstract Food insecurity remains a critical challenge in Afghanistan, where more than 15 million people—approximately 35–40% of the population—faced acute levels of hunger at the time of this study (2020–2021). This article presents a systems-thinking analysis of the interconnected drivers of food insecurity under the United Nations…
During a usability consulting engagement, I encountered an organisation that had planned to remove pointer devices — mice, trackpads — from employee workstations at their stores. The rationale was productivity, with a decision grounded in what it believed would reduce time per user-computer interaction. On the basis of this assumption, the organisation had gone so far as to require employees to…
© Bhooshan Pandya · bhooshan.com Design Observations • Toronto, Canada • 2026 IKEA is known for its home decor and kitchenware product designs. However, it operates an in-store Swedish cuisine product line and a bistro/restaurant that draw attention to its unique menu. The sales journey originates from the customer taking a meal at the restaurant, passing through the home decor area and the…
A routine mobile order revealed a cascade of UX failures — from missing dietary labels to a defensive in-store response. This is what it exposed about transparency, trust, and inclusive design. It began on a weekend afternoon. I picked up my phone to order food from the Tim Hortons app like I typically do. I ordered Potato Wedges, two varieties of doughnuts (because it was National Doughnut Day),…
“People don’t buy what you do, they buy why you do it.” — Simon Sinek At one of my engagements for a major pharmacy chain, I was invited to a meeting for a demo of an enterprise app developed by a team of business analysts working in PowerPoint. This organization was transforming itself by moving toward paperless workplace processes, a shift in the direction of digitalization that has been adopted…
“A lot of times, people don’t know what they want until you show it to them.” — Steve Jobs [BusinessWeek (1998)] It was September 7, 2016, at the Bill Graham Civic Auditorium in San Francisco. In attendance at the in-person Apple event were journalists, Apple employees, developers, and industry partners. Globally, there were viewers watching the event live on YouTube, waiting in anticipation to…
Artificial Intelligence (AI) has permeated across major industries and has redefined the essence of technology.At a fundamental level, we are familiar with AI’s potential for correcting grammar or tone in your email or even drafting a response (e.g. Microsoft Copilot for Outlook), and summarizing your search results (e.g. Google Gemini and DuckDuckGo’s Search Assist), however, AI is shaking up…
I stopped blogging 6 years ago when COVID struck and brought the world to a complete halt. Personally, I took it as a sign of reset in breaking away from the older habits and adopting newer trends. I believe that it's prudent to stop once in a while, and look around for fresh ideas be it blogging or otherwise, and I wanted to make my content centered centered around design strategy and…