The USL struggles in NYC area contrasted with LA area relevance

USL efforts to build a strategic footprint in America’s two largest media markets presents a stark contrast, While the New York metropolitan area has proven to be a labyrinth of logistical, infrastructural, and branding hurdles, Southern California has provided a blueprint for how independent lower-division clubs can thrive in the shadow of MLS clubs and can even beat them back if the grassroots are properly nurtured and activated.

The key thing to appreciate here is that the NY-area and LA despite being the two dominant Metro areas and media markets in the country are VERY different but ultimately if you’re going to be on the periphery of a major media market/Metro areas, you need to embrace what that means.

Let’s break it down…