After years in the self-publishing world, I've seen it happen over and over again.
An author spends months, sometimes years, crafting their book. The writing is polished, the edits are complete, and the cover is absolutely perfect. They hit "publish" with excitement and anticipation.
Then... crickets.
I've watched over 100 book launches disappear into the digital void. Brilliant books by talented authors that deserved so much better than launching to an audience of friends, family, and maybe a handful of social media followers.
The pattern was heartbreaking—and predictable.
If you've been part of the Author Growth community for a while, you know our mantra: stop writing books that no one will buy. But here's what I realised: it's not just about writing better books. It's about not launching into a void.
That’s where our monthly Book Launch Round-Up comes in.
Starting in July, we're opening the doors for all Author Growth free and paying subscribers to be featured in our monthly book launch announcement. Think of it as your moment to shine - an opportunity to get your book in front of hundreds of engaged, supportive, book-loving entrepreneurs, coaches, creatives, and fellow authors.
Best of all? It's completely free for all subscribers. (Yes, even if you're on the free tier.)
How It Works:
Subscribe to Author Growth (free or paying) - This is how we build our community of authors supporting authors.
Fill out a quick 5-minute form - You'll get the link in your welcome email. We just need basic details: book title, launch date, one-sentence hook, and your buy or preorder link. There's optional information you can include if you're considering upgrading to paid for a custom book marketing plan.
Get featured in the next round-up - Every month, I send a beautifully curated Book Launch Announcement to the entire Author Growth community. Your book will be included alongside others launching that month, complete with links so we can all cheer you on, buy your book, and help boost visibility.
Paid subscribers get enhanced visibility - Monthly or Annual Paying Subscribers get prioritised listings with taglines, retailer links, and short book descriptions. VIP Launch Tier subscribers receive top billing, personal shoutouts, and coordinated community sales pushes designed to generate real results.
Why did I create this?
Because I was tired of watching talented authors fail - not because their books weren't good enough, but because they were launching alone.
Book marketing shouldn't be lonely. The best launches are supported launches. Too many amazing books die in silence, and I'm here to change that.
The Author Growth community is built on mutual support, shared wisdom, and the belief that we rise together. This isn't just a list, it's a launchpad. 🚀
Ready to ensure your book gets seen?
Spots are limited each month, so don't wait until the last minute!
Let's make your launch feel less like shouting into the void… and more like a standing ovation.
And if you know another author with an upcoming launch, share this post. Let's stop the cycle of books launching in silence.
To your publishing success,
Fleur
Join a community of authors committed to supporting each other to have successful book launches. Get expert book marketing strategies to help you launch to success.
P.S. Here’s what our first VIP Launch Tier Author had to say about her launch with “Author Growth”:
Update: 26 July 2025
Author Growth has evolved and grown into a second Substack, The Substack Bookstore. That’s where we’ll be showcasing indie authors’ books from now on:
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