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Beyond Craft · Apr 18, 2026

Some Thoughts on Marketing Your Work

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How do writers reconcile serious work with the bullshit of marketing?

A few weeks ago I attended an online seminar regarding book marketing without using social media. When I heard about it I immediately signed up because using social media, with its hyperbole, incessant self-promotion, conspiracy theories, and general ignorance, is something I don’t want to participate in. If there was a magic bullet for book sales I wan…

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