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Beyond The Gym Floor

STClearn is a business coaching team that gets personal trainers more clients & more income in less time.

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Ep 366 - The gap between you now VS. you in three years

You wouldn't even recognise 'you' from three years ago. So who will you be three years from now - in business and life? This week's topics: 1. Who do you need to become? 9:34 2. Is online any different? 21:25 3. Your values, personality & skills 25:00 4. Environment - Your circles & habits 39:08 Become a Standout PT:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠…

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Ep 365 - Sales for personal trainers doesn't have to feel gross

Don't want to feel pushy or sleazy? Here are 4 sales obstacles every trainer we talk to experiences, and how they get past them. This week's topics: 1. Reducing friction for your prospect 11:59 2. Navigating the sales calls & DMs 21:26 3. Set yourself apart with hero content 27:40 4. How to nail the consultation process 31:35 Become a Standout PT:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠…

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Ep 365 - How to get online clients, now.

This week we broke down exactly what four Standout PT coaches changed and executed in their businesses, that catapulted their growth in a matter of weeks. This week's topics: 1. How followers translates to clients 12:20 2. Don't under-estimate phone calls 29:30 3. The true value of paid ads 39:51 4. From generic content to specific 44:52 Become a Standout…

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Ep 363 - How personal trainers poorly use AI & how you can avoid it

We're now so quick to be able to spot lazy AI use in content - Here's what you can actually/better use AI for in your business as a personal trainer / online coach. This week's topics: 1. What's the current status of AI? 11:03 2. How businesses are (poorly) using AI 16:31 3. What we regularly use AI for 26:34 4. The effort & detail you need to input 35:50 Become a Standout…

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Ep 362 - This trap is why your PT business' growth is stuck

Here's everything we wish we knew when we were face-to-face PTs looking to go online (but didn't, so found out the hard way, just for you guys). This week's topics: 1. The numbers that decide everything 5:02 2. Make sure you're in the right rooms 11:23 3. Solve problems you actually have 28:30 4. "Knowledge" is slowing you down 37:49 Become a Standout PT:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠…

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Ep 361 - How to keep personal training clients staying longer

Here's what we've found keeps clients with you for longer -what they care about with their training, nutrition and lifestyle, from beginner to advanced gym-goers. This week's topics: 1. Good retention starts with the sales call 19:24 2. How is coaching a beginner different? 23:55 3. Where to start with nutrition guidance 28:54 4. Coaching mistakes - Training & programs 31:32 Become a Standout…

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Ep 360 - Followers & likes don't become online clients until you do this

Just posting doesn't get sales. A niche isn't just "20-40 y/o busy _____". Here's what actually turns likes & followers into a thriving online business. This week's topics: 1. The level of niching most trainers miss 9:50 2. How I show up online as a female coach 16:11 3. The language shift to repel non-niche 26:19 4. Why just posting won't get you sales 35:28 Become a Standout…

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Ep 359 - How to run a giveaway that boosts your coaching business

Ready to give your business a boost in leads, traction and market awareness? If you're already on top of your content, clients and outreach - this might be your next step. This week's topics: 1. Giveaways aren't just about the winner 20:27 2. The biggest reasons giveaways fail 23:35 3. How to structure your giveaway 27:36 4. The costs required to maximise it 40:57 Become a Standout…

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Ep 358 - How to build a successful PT business from day one

Want to build your messaging, niche, marketing and sales so you end up with a full book of clients you love coaching? This ep is for you. This week's topics: 1. What we'd do if we had to start as fresh PTs 9:30 2. Why sales/DMs scare so many trainers 29:34 3. Why you're frustrated with your niche 36:05 4. How to work with the clients you want 52:13 Become a Standout…

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Ep 357 - How standout PTs are still thriving in the current economy

Finding it tough to get clients in this economy? Here's what's actually happening, and what you should do about it. This week's topics: 1. Yes, people are still spending money 8:34 2. The risk/distrust around A.I. & automation 16:15 3. How the fitness/coaching industry changed 22:35 4. What personal trainers can do right now 39:45 Become a Standout PT:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠…

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Ep 356 - How to build a niche (Gym floor personal trainers going online)

This is the biggest obstacle we see for gym floor PTs making the online move. This week's topics: 1. You're speaking to repel, not just attract 10:18 2. What are they really frustrated about? 18:41 3. One line that says exactly who you help 32:57 4. What happens outside of your coaching? 42:13 Become a Standout PT:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠…

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