It can be hard to tell what’s real these days between the productivity/token maxxing and robot apocalypse - terrorizing our eyeballs with messages that the machine is either perfect or complete garbage. While technology is moving faster than I have ever seen in my lifetime, I can’t help but think we are applying to solve our non-technical problems. The cracks were always there. AI just made them…
Defining one’s ICP (ideal customer profile) to maximize the opportunity within a total addressable market and to focus product roadmap is often an epic exercise. This is what organizes a group of people with a singular focus and provides guidance for go to market teams to define their plans and execution. An important part of this exercise is to clearly define this ICP and ensure the population is…
Whether you call it Vibe Coding or find that phrase too cringe or Agentic [something] – whatever you call it, it is everywhere right now on Feb 28, 2026. What started out as massive excitement over GenAI has pivoted recently to grief and even panic within some pockets of software engineering.
Generative AI’s ability to use natural language for its user interface is possibly the single biggest disruption in making the creation of technology accessible to more people, especially non-technical people. The PC, internet, and mobile waves made the consumption of technology more accessible to the average person (cheaper, UX) but the creation of the apps remained the domain of technology…
It’s August and here in my hometown of San Francisco, it’s finally summertime (Sept/Oct) and new beginnings with kids going back to school and yours truly going back to work. 2024 has been a year of many changes with my VMware chapter closing, a major knee injury, and many months to ponder “what’s next?” I am excited to announce that I’ve joined Heroku as CMO 🎉.
The phrase “measure what matters” is good guidance, but in marketing I often find folks in an exhausting dance largely around leads…the definition of them, the scoring system, the quantity, the source…as the primary measure of marketing value. It is and it isn’t. I’ll explain more.
One of my employees once told me “Betty, I think Powerpoint is your sand zen garden” and I think she’s right. Some creators have paint, clay, or code…as a marketer, my medium has always been words, images, and the combination of the two displayed on slides, web pages, and documents. Pitch deck / customer presentation / elevator pitch / first call deck – whatever you call it, it is one of the most…
Words matter. Spoken, written, or signed; words are how humans communicate with each other. Following up to my recent post on understanding Go-To-Market (GTM), this is the first in a series of “How To” posts digging into each of the areas of a GTM.
I have been a fangirl of the container ecosystem since 2014, when I started working at this new startup named Docker, but it's time to talk about where we are today, how we got here, and what matters most going forward. Let’s talk about platforms vs. components…
Product marketing plays a critical role in the go-to-market strategy and execution, so what is it? What’s included in a GTM is everything that happens after the engineering and all the way through to having a happy customer publicly endorsing your product. That said, the learning that occurs from these four areas should be funneled back as feedback to product and engineering. Here is a practical…
Recently I had the opportunity to join Shelly Kramer and Sarbjeet Johal in an episode of the AnalystANGLE, for a conversation centered on AI reskilling and exploring the intersection of society and technology we are navigating following an announcement made by Microsoft to train millions of people in India with AI skills. You can read Shelly’s great write up here and it includes lots of data and…
In recent years, I’ve lost count on how many times I have had the imposter syndrome talk with someone. People at all levels of experience would mention having imposter syndrome and at first I simply acknowledged their experience, then I would encourage them of their capabilities, and most recently, I started to openly reject imposter syndrome and instead spent the time helping reframe the feeling…
I recently went down an AI image generator rabbit hole. The exploration was interesting…both fun and troubling in ways that only new things can be. I tried three experiments including: AI headshots based on Rachel Stephen’s blog, DALL-E with an existing image, and DALL-E with just prompts.
Farewell VMware and thanks for everything
Are we there yet? On the journey to destination cloud…