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Better Golf News · Jul 28, 2026

Who is Jackson Koivun?

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He just won the 3M Open this week, 25-under, tournament record. Impressive? Wait, there's more...

A 21-year-old, Jackson Koivun, just beat Scottie Scheffler in his third start as a pro. Who?

Okay, so here’s the thing. He shoots 25-under, a tournament record, and he does it with the actual World Number One golf on planet Earth breathing down his neck the entire back nine. Third start as a professional. Not third year. Third start. And he just set the tournament scoring record.

Oh, and he did it while playing his final 42 holes without a single bogey. Two straight bogey-free rounds to close out a PGA Tour win, in his third career start.

And the wildest part? He said afterward he could hear people in the crowd literally yelling “Scottie’s coming, Scottie’s coming” while he was trying to close it out. Imagine 21 years old, trying to win your first PGA Tour title, and strangers are narrating your own collapse before it even happens. He just tuned it out. Shot 66 anyway.

So seriously, who is he? Where does he actually come from?

Jackson grew up in San Jose, an only child, and his dad, George, put a club in his hand at a public nine-hole course called Santa Teresa. Nothing fancy. Not some private club with a personal coach at age four. Just a dad and his kid at a muni course. Jackson beat his own father for the first time when he was seven years old. Did I say seven?

Family moved to Chapel Hill, North Carolina before his senior year of high school, and his parents have stayed almost completely out of the spotlight the entire time. No big interviews, no chasing cameras. Just two people who apparently decided the best way to support their kid was to not make it about them.

Before he ever turned pro, Koivun had already won more college golf tournaments than almost anyone in SEC history. Eleven wins at Auburn. Tied for the most ever in the conference. As a FRESHMAN, he swept all four major national player of the year awards in the same season, something that had literally never been done before. Then he did it again as a junior. Twice. Nobody had ever won all three big amateur player of the year awards twice in a career, and he did.

And after his sophomore year, he’d already earned his PGA Tour card. He could have left. Most 20-year-olds with a tour card in their pocket would have. But he came back because he believed Auburn could win another national championship. They did.

Confidence. Trust. Dominate. These are the three words written on his glove. That’s not a coach’s slogan somebody slapped on him. That’s what he chose to look at every single time he grips a golf club.

And when ESPN asked him about it, he didn’t dodge the question or give some polished non-answer. He said, “I just trust that my game is good enough. I feel like I can beat anyone. It might sound a little cocky, but at the end of the day, some of those best players in the world have that internal cockiness too, and that’s where I’m trying to go.”

Hmmmm… a 21-year-old, three events into his pro career, basically said: “Yeah, I think I’m better than you and everyone else who’s ever actually been great.” But then his dad, when asked what Jackson’s best trait is, didn’t say talent or work ethic. He said humility. “He has a little bit of swagger, but not too much.” So which is it? A stone-cold assassin who writes “dominate” on his glove and tells reporters he can beat anyone alive, or a humble kid raised on a public course by a dad who just wanted him to enjoy the game? Probably both is the honest answer, and that tension is exactly what makes him worth watching.

So, is he the good guy or the villain?

Nothing here says toxic. No blowups, no scandal, nothing you’d wince at. But there’s a version of this story where golf fans decide they don’t love a 21-year-old who says the quiet part out loud about wanting to dominate everyone, especially after doing it to the most beloved player in the sport in real time. Scheffler is about as universally respected as athletes get, and Koivun just ran him down on national TV in his third career start.

That’s the part that makes him a bit swaggery to me. He’s not apologizing for any of it. He’s not doing the fake-humble press conference thing golf usually demands. He’s telling you straight up he expects to win, then going out and proving it before most guys his age have even figured out how tour life works. Remind you of anyone?

Whether you end up loving that or getting a little sick of it, one thing’s for sure. He’s here for the long run, and he’s not going to slow down for anyone while he gets there.

Read on bettergolfacademy.substack.com

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