Better Business Podcast is designed for anyone in business who is looking for inspiration, motivation and ideas to do better. The host Alexei Kouleshov is passionate about business and runs several companies alongside his digital agency, Your Easy Web Solutions. With his expertise and passion in sales and marketing, Alexei provides direction to developing better business models, thus creating Positive Change. Alexei is based in Brisbane, Australia and is also a father of 3 children. In this…
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Get my book - https://amzn.to/4d7UlEg Book Launch Event on 7th April - https://shorturl.at/ulNI4 Most business owners spend a lot of time looking for answers. But the real breakthrough often comes from asking better questions. In this short episode, Alexei Kouleshov explores one of the most powerful yet overlooked skills in business: the ability to ask. If you don’t ask, you don’t get. You’ll…
What really caused the downfall of one of Australia’s most recognisable retail brands? In this video, I break down the key business lessons behind the Barbeques Galore collapse — and more importantly, what retail businesses must do differently to survive and succeed in 2026. We cover: • Why revenue growth can hide shrinking profit margins • How excess inventory silently destroys cash flow • The…
Get your copy from https://www.betterbusinessthatworks.com/my_books/ In this episode, I share why I wrote this book and how it’s designed to help business owners cut through noise, simplify decisions, and build a business that actually works — not just one that looks busy. After 19+ years in business and digital marketing, I’ve seen the same patterns repeat: smart people doing more, trying harder,…
Starting a business? In this episode of the Better Business Podcast, Alexei shares 3 simple but powerful tips to help startups avoid common mistakes and build a solid foundation. What you’ll learn in just 10 minutes: 1️⃣ How to get clear with your goals and create a simple business plan 2️⃣ Why you should aim to make your business scalable and saleable from day one 3️⃣ The importance of setting…
In this episode of the Better Business Podcast, Alexei Kouleshov explores The Greenland Illusion — how the Mercator Projection makes Greenland look massive on maps, when in reality Australia is more than three times bigger. It’s a striking example of how our perception can be distorted depending on how information is presented. And just like maps, business numbers can create illusions, too.…
Amazon began in 1995 as an online bookstore. Today, it’s a global giant spanning e-commerce, cloud computing, entertainment, and more. In this episode of the Better Business Podcast, Alexei unpacks how Jeff Bezos built Amazon step by step into the powerhouse it is today. We’ll explore: 📚 The early bookstore years and Amazon’s explosive growth 🛒 Amazon Marketplace (2000) – how third-party sellers…
AI is reshaping the marketing game faster than most business owners realize. In this episode of the Better Business Podcast, Alexei breaks down the biggest shifts happening right now: Why AI could soon replace traditional video ads How marketing materials are being generated in seconds with smarter tools The rise of AI Engine Optimization (AEO) — and why it’s a must-know for small businesses How…
In this episode of the Better Business Podcast, I dive into: Why Morita refused to partner with the Soviet Union despite massive offers How Fiat’s 1966 deal created the Lada—an example of stagnation without innovation Why Sony waited until 1996 to enter China, and how “Made in China” evolved from low-quality to global dominance The lesson for today’s business owners: quality in a competitive…
In this special solo episode, Alexei reflects on the aftermath of Cyclone Alfred, which recently swept through Brisbane, causing widespread disruption. Drawing powerful parallels between preparing for natural disasters and ensuring your business is equipped for success, Alexei shares key insights on resilience, adaptability, and proactive planning. Discover why anticipating challenges, building…
In this quick solo episode, we dive into the power of email automation and how it can rapidly grow your business revenue. Learn how to set up automated email workflows, segment your audience for better engagement, and use data-driven strategies to boost conversions. Whether you’re just starting or looking to refine your email marketing, this episode covers the key components of success and common…
