Welcome to the second issue of “Dear Designer”, a monthly design advice column where I collect your questions and share honest insights into the design industry! This advice column kicks off with a bang with how I land clients. I then share my advice on whether a college grad should still pursue graphic design in the age of AI, and we land with talking about reference organization! I hope you enjoy this series as much as I enjoyed receiving your questions!
Q: I have an age old question that I've asked (and been asked) countless times... how do you find your clients?
A: Ah, yes. This age-old question! As I think through my current projects, here is the breakdown of my client list and how we connected:
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