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BennettInk.com

Award-winning writing for executives; writing coaching for all.

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“I don’t like to toot my own horn”

I don t like to toot my own horn. I cannot tell you how many of my clients have said those exact words to me. As a human, I find them incredibly refreshing; as a speechwriter, incredibly annoying. Telling a salient story about your own experiences isn t about tooting your own horn. It s about letting the... The post I don t like to toot my own horn appeared first on BennettInk.com .

The secret of writing

Allow me to offer a counterpoint to the folks who think writing is as onerous as brick-laying and as unappetizing as a plate of steamed cauliflower. Apologies to bricklayers—I respect your craft. And to cauliflower-lovers: if you d grown up on my grandmother s overcooked vegetables, you might hate it as much as I do. But I... The post The secret of writing appeared first on BennettInk.com .

A Writing Rule: complaining edition

I saw some folks on the thing I still call Twitter this morning complaining about the rule that you have to write every day. As a person who writes for at least 15 minutes every day—yes, even on days before I got wheeled into surgery—I kinda took their objections personally. Look, you re a grownup: you... The post A Writing Rule: complaining edition appeared first on BennettInk.com .

AI Writing and You

We’ve all seen images of people created with AI, Artificial Intelligence. Maybe they look like folks you’d hang out with—until you look closer and see that the cute woman has eight fingers on her left hand and a scary number of upper teeth. Or the hand holding the guy s beer is perfectly normal, but he... The post AI Writing and You appeared first on BennettInk.com .

Columbus Day? Really?

Columbus Day became a federal holiday in 1937, little more than 70 years ago, in an attempt to combat the widespread animus against Italian-Americans. I understand this on a personal level: When my grandfather married my first-generation Italian-American grandmother in the early 1900s, his Irish-American family disowned him. Back then I, too, would have supported... The post Columbus Day? Really?…

How Communication Creates and Sustains Engagement

Special Guest: Elaine Bennett: Principal of BennettInk.com Engagement in a Hybrid World: If your employees aren’t engaged with their work, they won’t stay your employees for long. How do you create and sustain engagement when your workforce may be physically scattered? Communication is key—but it must be transparent, truthful, and tailor-made for your situation. Elaine... The post How…

Patience in the face of NOs

Patience is as essential for a writer as a sharp pencil and a legal pad. I ll never forget my first real-world lesson in speechwriting. I d sat in the CEO s office for an hour, faithfully writing down every word that fell from his lips. A week later, I was back, having turned those words into a... The post Patience in the face of NOs appeared first on BennettInk.com .

The Power of Storytelling in Business

This week s guest, award-winning speechwriter, Elaine Bennett advises clients from Fortune 50 CEOs to entrepreneurs on their messaging. She also creates and delivers trainings on how to improve the writing of everything from internal communications to speeches. In this conversation, we dive into the power of storytelling in business. Elaine also shares a great story... The post The Power of…

A Cautionary Tale about Delaying

Delays can be dangerous : My mother said that a lot when I was growing up. Usually while she dove across the dinner table to snag the last piece of pie. (If you ever share a meal with me, don t worry—I have left that Darwinian dinner table etiquette behind.) Caution: Could this be you? My client,... The post A Cautionary Tale about Delaying appeared first on BennettInk.com .