How design systems offer creative safety for product teams

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Before you read any further, answer one question, quietly to yourself: Does your design system create “ sameness” in the products that have adopted it? Now, I want you to think about the feeling that question generated in you. Did you feel any defensiveness creep in? The question itself doesn’t assume a right or wrong answer. Some of you reading this will assume the ideal answer is “ yes” and some…

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