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Belouga’s Substack · Jul 13, 2026

TRSM Innovation Invitational 6: Building Your Business Case

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A great idea isn't enough, people need to understand why it matters.

By this point in the Innovation Invitational, you’ve identified a meaningful problem, spoken with potential customers, ranked opportunities, and designed a solution that aims to be dramatically better than what’s already available.

Now comes the next challenge, convincing others that your idea is worth supporting. Whether you’re speaking to classmates, m…

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