Behind the Verticals is taking a short summer break. We’ll be back in soon with the latest vertical drama industry news and more, but in the meantime, we’re unlocking an interview originally published in April 2026 with cinematographer-turned-vertical-producer Jimmy Wu for you.
Jimmy didn’t plan on pivoting to verticals. As a TV movie cinematographer, he had a career, a crew, and a pipeline. Then the industry-wide strike brought everything to a halt. When the phone stops ringing for a freelancer, he says, it etches itself into your brain.
In December 2023, he was approached to shoot the first vertical production to take place in Vancouver. The budget was low, the format was new, and he didn’t think much of it at first. But in the months that followed, he dug deeper and realized he was looking at a real, growing market.
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