# Behind The Billboard A podcast series behind the people, posters, and preposterous ideas that have changed the landscape of Out-of-Home advertising. Page: Feed: --- ## [Episode 115 - Laura & Duncan](https://getbehindthebillboard.com/episode-115-laura-duncan) _2026-08-14 · dan@getbehindthebillboard.com (Laura Hutchison, Duncan Clark)_ Visuals: https://getbehindthebillboard.com/episode-115-laura-duncan Episode #115 features the award-winning Laura Hutchison & Duncan Clark aka ‘LaDunq’ - a brilliant and prolific creative team who joined Uncommon in 2023 and have had a meteoric rise ever since. In just three years, L&D have been promoted to senior creatives, were nominated for "Emerging Team of the Year" at the Campaign BIG awards… [Listen](https://cdn.simplecast.com/media/audio/transcoded/4570422b-56d4-424c-9177-39bd808c4b96/7783ea0f-02ea-4af1-a774-3660ba718a0d/episodes/audio/group/2a064962-aeb7-45df-a970-a27f98e74c03/group-item/b5ab9969-309b-47d5-accd-c60e96b0268d/128_default_tc.mp3?aid=rss_feed&feed=kFiQByOz) ## [Episode 114 - Axel Chaldecott](https://getbehindthebillboard.com/episode-114-axel-chaldecott) _2026-07-31 · dan@getbehindthebillboard.com (Axel Chaldecott)_ Visuals: https://getbehindthebillboard.com/episode-114-axel-chaldecott Episode #114 features Axel Chaldecott, art director, creative director, agency founder, Global CCO and now award-winning printmaker. Axel spent nearly four decades in the industry, creating and overseeing some of the most iconic campaigns this country has ever seen. Ronseal: ‘Does exactly what it says on the tin’ AA: ‘The… [Listen](https://cdn.simplecast.com/media/audio/transcoded/4570422b-56d4-424c-9177-39bd808c4b96/7783ea0f-02ea-4af1-a774-3660ba718a0d/episodes/audio/group/7fd5418e-a7bd-4f29-a8d1-8177ef61b3f7/group-item/1eeb3732-fda7-416e-bac1-73a9a940c4be/128_default_tc.mp3?aid=rss_feed&feed=kFiQByOz) ## [Episode 113 - Ian Potter](https://getbehindthebillboard.com/episode-113-ian-potter) _2026-07-17 · dan@getbehindthebillboard.com (Ian Potter)_ Visuals: https://getbehindthebillboard.com/episode-113-ian-potter Episode #113 features Ian Potter, legendary art director and the man behind the Araldite poster ‘the one with the car stuck on’ which is possibly the greatest billboard of all time. Ian’s 35-year career in the business has seen him work at some of the most prestigious agencies in the world. DDB, FCO, Chiat\\Day and TBWA have all… [Listen](https://cdn.simplecast.com/media/audio/transcoded/4570422b-56d4-424c-9177-39bd808c4b96/7783ea0f-02ea-4af1-a774-3660ba718a0d/episodes/audio/group/c8b8a2fb-4a54-41c1-98b8-5416b6c33d03/group-item/3c0bba10-5e36-4655-8251-18ccb17b2c02/128_default_tc.mp3?aid=rss_feed&feed=kFiQByOz) ## [Episode 112 - Tom Richards](https://getbehindthebillboard.com/episode-112-tom-richards) _2026-07-03 · dan@getbehindthebillboard.com (Tom Richards)_ Visuals: https://getbehindthebillboard.com/episode-112-tom-richards Episode #112 features Tom Richards, Global CCO at 21GRAMS. Tom, alongside Frank Mazzola, has led 21GRAMS to be ranked as the world’s third most creative health agency. Prior to 21GRAMS, Tom had great success at Havas Lynx, leading them to win Healthcare Agency of the Year at Cannes in 2018. We started with the Roy Castle… [Listen](https://cdn.simplecast.com/media/audio/transcoded/4570422b-56d4-424c-9177-39bd808c4b96/7783ea0f-02ea-4af1-a774-3660ba718a0d/episodes/audio/group/bebf4a65-d715-4bc9-bf92-efefe2bf4695/group-item/9c8962d8-eb85-4330-81b8-74d7eb4c90d2/128_default_tc.mp3?aid=rss_feed&feed=kFiQByOz) ## [Episode 111 - BtB x WOO Conference \[Part 2\]](https://getbehindthebillboard.com/episode-111-btb-x-woo-conference-part-2) _2026-06-22 · dan@getbehindthebillboard.com (Elizabeth McIntyre, Ben Milne, Nick Bell, Jaime Byrdak, Jay Young, Sarah Parkes, Danielle Austin, James Harrison, Simon Wall)_ Visuals: https://getbehindthebillboard.com/episode-111-btb-x-woo-conference-part-2 Recorded live at the WOO Congress 2026 in London just a fortnight ago, this is the second of our special Behind the Billboard episodes - and this time we’re on the Global OOH, Innovation & Creativity track. Hugh and Dan….. Well…. Mainly Dan as Hugh had run away to catch a train…. grab short, sharp conversations with… [Listen](https://cdn.simplecast.com/media/audio/transcoded/4570422b-56d4-424c-9177-39bd808c4b96/7783ea0f-02ea-4af1-a774-3660ba718a0d/episodes/audio/group/e112dc5e-0f6f-4532-b50e-e0d82d9f8d41/group-item/c0ca0a4d-a8d8-466d-8082-a1fba462e239/128_default_tc.mp3?aid=rss_feed&feed=kFiQByOz) ## [Episode 110 - BtB x WOO Conference](https://getbehindthebillboard.com/episode-110-btb-x-woo-conference) _2026-06-12 · dan@getbehindthebillboard.com (Tim Bleakley, Katy Hopkins, James Murphy, Matthew Straker-Taylor, Jay Young, Melanie Blood, Orlando Wood, Neil Morris)_ Visuals: https://getbehindthebillboard.com/episode-110-btb-x-woo-conference In this special episode of Behind the Billboard, we’re coming to you from the World Out of Home Organization’s 2026 Congress in London - or, as the room has it, WOO! Recorded from a makeshift studio inside the Hilton on Park Lane, this episode captures the energy, ideas and occasional chaos of a global out-of-home industry… [Listen](https://cdn.simplecast.com/media/audio/transcoded/4570422b-56d4-424c-9177-39bd808c4b96/7783ea0f-02ea-4af1-a774-3660ba718a0d/episodes/audio/group/73c916a7-6231-42bc-bb8e-eeea4aa03441/group-item/16df8464-ff15-47de-be43-6cc9ea913475/128_default_tc.mp3?aid=rss_feed&feed=kFiQByOz) ## [Episode 109 - Ben Billups](https://behind-the-billboard.simplecast.com/episodes/episode-109-ben-billups-qubBvd_Z) _2026-05-29 · dan@getbehindthebillboard.com (Hugh Todd & Dan Dawson)_ Visuals: https://getbehindthebillboard.com/episode-109-ben-billups Episode #109 features Ben Billups, founder and CEO of Billups, the largest independent out-of-home specialist agency in the US. We’ve wanted to get Ben on the show for a long time and finally managed to pin him down while he was in London. Ben founded Billups back in 2003 and has since grown it into a global business spanning 23… [Listen](https://cdn.simplecast.com/media/audio/transcoded/4570422b-56d4-424c-9177-39bd808c4b96/7783ea0f-02ea-4af1-a774-3660ba718a0d/episodes/audio/group/f1417ac8-047f-415c-98a3-934fc4c510d4/group-item/1352305c-11d7-45ee-bef2-2103af63dcd7/128_default_tc.mp3?aid=rss_feed&feed=kFiQByOz) ## [Episode 108 - James Millers](https://getbehindthebillboard.com/episode-108-james-millers) _2026-05-08 · dan@getbehindthebillboard.com (James Millers)_ Visuals: https://getbehindthebillboard.com/episode-108-james-millers Episode #108 features James Millers, newly appointed ECD at McCann London. We’ve been wanting to get James on the show for ages now and were pleased to catch him before starting his new role. James has won every major award going … 23 Cannes Lions, 9 D&AD pencils, 26 One Show and more. And many of these awards are for OOH. We… [Listen](https://cdn.simplecast.com/media/audio/transcoded/4570422b-56d4-424c-9177-39bd808c4b96/7783ea0f-02ea-4af1-a774-3660ba718a0d/episodes/audio/group/b00329aa-2f76-4059-aa13-8cd6bc9a848a/group-item/3d7ab57e-ebd1-49f1-bebc-2cc530798d11/128_default_tc.mp3?aid=rss_feed&feed=kFiQByOz) ## [Episode 107 - Alice Goodrich](https://getbehindthebillboard.com/episode-107-alice-goodrich) _2026-04-24 · dan@getbehindthebillboard.com (Alice Goodrich)_ Visuals: https://getbehindthebillboard.com/episode-107-alice-goodrich Episode #107 features the wonderful, multi-talented Alice Goodrich from VCCP. We spent a lovely hour discussing Alice’s county-level tennis career, her time as a Dior makeup artist, her stint as an internal comms assistant for the British Army and how she served as a stand-in for Gary Barlow of Take That. And incredibly, we… [Listen](https://cdn.simplecast.com/media/audio/transcoded/4570422b-56d4-424c-9177-39bd808c4b96/7783ea0f-02ea-4af1-a774-3660ba718a0d/episodes/audio/group/c118c537-c1c4-48f6-9e3b-634f8e22550b/group-item/1d307736-7f17-4af8-b962-44e54f173548/128_default_tc.mp3?aid=rss_feed&feed=kFiQByOz) ## [Open directory of blogs for agents (Sponsored)](https://crawlproof.com/a/VhoskBSJrhQS) _2026-04-24 · **Sponsored**_ Submit URLs or OPML; receive feed pages with summaries, plus JSON/OPML/plain text ## [Episode 106 - Franki Goodwin](https://getbehindthebillboard.com/episode-106-franki-goodwin) _2026-03-27 · dan@getbehindthebillboard.com (Franki Goodwin)_ Visuals: https://getbehindthebillboard.com/episode-106-franki-goodwin Episode #106 features the brilliant Franki Goodwin, Chief Creative Officer of Saatchi & Saatchi, London. And is hands down one of our favourite episodes yet. Hugely talented, humble, funny, smart, generous, collaborative and many other things, Franki was ace. We started with British Heart Foundation and discovered how the footy… [Listen](https://cdn.simplecast.com/media/audio/transcoded/4570422b-56d4-424c-9177-39bd808c4b96/7783ea0f-02ea-4af1-a774-3660ba718a0d/episodes/audio/group/32541325-11f0-4385-b51d-92e37d407f3f/group-item/13828e51-d674-45e0-925c-af15b9ca1b56/128_default_tc.mp3?aid=rss_feed&feed=kFiQByOz)