
When Walking Away Feels Like Losing
Why we double down even when we know better.
Behavior Shift explores the science of better living, sharing practical tools and insights to help you make smarter choices, build lasting habits, and create meaningful change—one shift at a time.
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Why we double down even when we know better.

Loss aversion: protecting us from bad decisions or making the familiar feel safer than it is?

The Willpower Fallacy

The Quiet Power of Routine Decisions

The Recency Effect: Why the Last Thing Feels Like the Whole Story

The Strange Exhaustion of Low-Stakes “Satisficing Decisions”

The Science behind Life's Biggest Decisions

When quick choices create lasting consequences

The Decision Quadrant: How to Stop Wasting Mental Energy on Low-Impact Decisions

Your Brain Has Two Speeds. The Trick Is Knowing When to Shift.

Inflection points: the small moments that make all the difference.

The surprising power of tiny habits.

The surprising power of envisioning disaster and how to plan for the worst case scenario.

The power of looking backward to move forward

The 10-Minute Practice That Helps Students Thrive

Understanding The Goal Gradient Effect

…You Might Be Missing the Most Important One

Turn your values into a filter for what actually matters

Priorities and Boundaries: Turning Values into Goal Structure

Why Values Need to Come Before Goals