Rarely does someone say, “I want to play Jenga. Let’s go to a brewery.” Instead, patrons already at a brewery see the game on a shelf and decide to play while enjoying a couple pints. While Jenga specifically is often a punchline aimed at breweries due to its ubiquity, locations with games can extend the amount of time that customers decide to linger. But what if games can become a bigger unlock to attract incremental traffic to the taproom?
Gary Vee, who is among the best in the world at seeing trends before they unfold, recently shared his theory that while technology is about to move extremely fast, making 2036 feel like 2066, we’re already beginning to see an increase in demand for socialization that feels more like 1966.
Like the recent rise in vinyl records alongside our use of Spotify, this world containing a hybrid of extreme digital and extreme analog sets up well for local breweries that have a key ingredient the large beer suppliers lack.
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