# Beer Crunchers Depth and Discussion on Beer and Beyond 🍺 Page: Feed: --- ## [Embracing The Parisian Cafe Model: Phase Three Taking Over Metropolitan Space; Fulton Brewing Forms True North Beverage, Acquires Bemidji Brewing](https://beercrunchers.substack.com/p/embracing-the-parisian-cafe-model) _2026-08-18 · Doug Veliky_ The dream of opening a brewery captured the imagination of many would-be entrepreneurs over the last 15 to 20 years. ## [It's Still Miller Time at American Family Field](https://beercrunchers.substack.com/p/its-still-miller-time-at-american) _2026-08-11 · Doug Veliky_ At the Beer Marketers Insights conference in June, former Molson Coors executive Pete Marino had one of the most memorable quotes. ## [If You're Not First, You're Last: Seasonal Creep Brings Licensing Deals, New Variety Packs, and Fun Styles](https://beercrunchers.substack.com/p/if-youre-not-first-youre-last-seasonal) _2026-08-07 · Doug Veliky_ We’re in the heat of the summer and you know what that means…Oktoberfest beers are marching their way onto store shelves just as Christmas decorations are on the verge of hitting Costco later this month. ## [Moving Targets: Why Evolving Beer Styles Aren't "Just Marketing"](https://beercrunchers.substack.com/p/moving-targets-why-evolving-beer) _2026-08-04 · Doug Veliky_ A follower reached out on Instagram recently and asked for my Mount Rushmore of Chicago pale ales. ## [A Top Grocery Store Chain Just Launched THC Beverages. Why Now?](https://beercrunchers.substack.com/p/a-top-grocery-store-chain-just-launched) _2026-07-28 · Doug Veliky_ Less than four months before a federal ban on most hemp-derived THC products is scheduled to take effect, one of the nation’s largest grocery store operators entered the category with its first assortment of beverages. ## [Two (or More) Brewery Social Media Feeds Are Better Than One](https://beercrunchers.substack.com/p/two-or-more-brewery-social-media) _2026-07-24 · Doug Veliky_ This month, Starbucks announced that it is piloting a new program that further incentivizes employees to share social media content around the brand. ## [3 Less-Talked-About Reasons to Focus on a Flagship](https://beercrunchers.substack.com/p/3-less-talked-about-reasons-to-focus) _2026-07-21 · Doug Veliky_ Few concepts in the beverage industry are as universally accepted as the importance of a flagship. ## [The Attention Economy Runs on Creative Grenades](https://beercrunchers.substack.com/p/the-attention-economy-runs-on-creative) _2026-07-15 · Doug Veliky_ Craft beer has always been fun, but it also built much of its identity around education. ## [Coming and Going From a Massive Retailer Near You: Kirkland Lager Out, Super Lager In](https://beercrunchers.substack.com/p/coming-and-going-from-a-massive-retailer) _2026-07-09 · Doug Veliky_ Back in May, a subscriber reached out because he couldn’t find Costco’s Kirkland Signature Helles Lager on his last visit. ## [The Market Expansion / Sales Rep Conundrum](https://beercrunchers.substack.com/p/the-market-expansion-sales-rep-conundrum) _2026-07-06 · Doug Veliky_ As the barriers to enter the beer and beverage industry reach all-time lows, the failure rate of breweries and brands is climbing to all-time highs. ## [Stream Torrents & IPTV Instantly (Sponsored)](https://crawlproof.com/a/hVGe8OhC88p3) _2026-07-06 · **Sponsored**_ Search magnet links and stream movies, music, books, and live TV in-browser ## [How Craft Breweries Can Prepare For The Extreme Analog Era](https://beercrunchers.substack.com/p/how-craft-breweries-can-prepare-for) _2026-06-26 · Doug Veliky_ Rarely does someone say, “I want to play Jenga. ## [Think of Craft Beer Like a Book...](https://beercrunchers.substack.com/p/think-of-craft-beer-like-a-book) _2026-06-23 · Doug Veliky_ Last week I spoke on a panel at the Craft Beer Professionals Connects conference in Chicago alongside Tracey Ireland of Rhinegeist and Matt Steinke of Go Brewing at a session titled “The Wild, Wild West: Preparing for the Next Frontier.” The moderator and former brewery owner, Tim Hohl, began by asking us each to share one thing that we’re genuinely excited or optimistic about right now. ## [Cincy Light Vs. Cold Time: Two Lager Brands, Two Very Different Paths](https://beercrunchers.substack.com/p/cincy-light-vs-cold-time-two-lager) _2026-06-17 · Doug Veliky_ During this decade’s craft lager revival, two Top 50 craft brewers were among the earliest to launch new American-style lager brands. ## [7 New Entrants to the Low-Alcohol Trend](https://beercrunchers.substack.com/p/7-new-entrants-to-the-low-alcohol) _2026-06-10 · Doug Veliky_ Low-alcohol beers came out firing in early 2026 and, despite many questions still needing answers, the offensive has only accelerated. ## [Beer and Collectibles Part 2: Happy Meal Toys and Ticket Stubs](https://beercrunchers.substack.com/p/beer-and-collectibles-part-2-happy) _2026-06-05 · Doug Veliky_ As a kid growing up in the early 90s, I had a set of shelves in my bedroom that I referred to as “The Happy Meal Hall of Fame”. ## [An Ice Cold Trend is Hitting Bev-Alc](https://beercrunchers.substack.com/p/an-ice-cold-trend-is-hitting-bev) _2026-06-01 · Doug Veliky_ With coveted space in the cold box harder to come by, suppliers may begin turning to the freezer for additional volume opportunities. ## [Three Ways to Improve Your Odds With Beer Distributors](https://beercrunchers.substack.com/p/three-ways-to-improve-your-odds-with) _2026-05-27 · Doug Veliky_ Anyone responsible for growing a craft brewery’s distribution footprint right now is playing on a much harder difficulty setting than breweries faced a decade ago. ## [Raising the Social Media Bar with Stephanie Grant: Part 2](https://beercrunchers.substack.com/p/raising-the-social-media-bar-with-d1f) _2026-05-22 · Doug Veliky_ Finding a talented individual to run a brewery’s social media is one of the most challenging hires to make and an even harder investment to measure. ## [How Two Dirty Words Helped This Brand Hit Bingo](https://beercrunchers.substack.com/p/how-two-dirty-words-helped-this-brand) _2026-05-19 · Doug Veliky_ The first half of 2026 has produced one of the most active M&A stretches the beverage alcohol industry has ever seen. ## [Boston Beer Says "It's About To Get Lytt" 💡⚡️](https://beercrunchers.substack.com/p/boston-beer-says-its-about-to-get) _2026-05-13 · Doug Veliky_ The Wall Street Journal just published a piece titled, “Drinks Are So Expensive That Grown-Ups Are Pregaming Like They Did in College”. ## [Realtime AI Arbitrage Terminal (Sponsored)](https://crawlproof.com/a/k14s2CgGEFRX) _2026-05-13 · **Sponsored**_ Realtime auto-trading across exchanges with scored setups, backtesting, and risk controls. ## [The Modern Beverage Playbook Through the Lens of Kentucky Hop Water](https://beercrunchers.substack.com/p/the-modern-beverage-playbook-through) _2026-05-12 · Doug Veliky_ The following interview is about a hop water brand, but the themes behind it are crucial to every modern beverage founder trying to build methodically in today’s market.