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Becoming You Podcast

It's time to become YOU and turn your dreams into reality! Each week former corporate executive turned business and lifestyle designer, Rebecca Cafiero, will bring you inspiring guests, lifestyle and business tips and tools to empower you to BE your best, so you can design a life and business you love! Give yourself permission to BE who you are uniquely meant to be while taking massive action to live your passions!

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Building in Sicily: Startup Dreams and Sacred Days

Welcome back, or "ciao amici"! In this deeply personal catch-up episode, I'm pulling back the curtain on the last 90 days, an adventure that's included moving the entire family (and dog!) to Sicily for a sabbatical AND launching a beta product, PitchWell. It's been a time of immense "good and growth, the hard and the holy". I'm sharing what it's really like to live abroad past the "vacation…

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Do It Fat: Reclaiming Visibility, Worth, and the Space You Deserve with Sara Chambers

Sara Chambers is a brand strategist, TEDx speaker, best-selling author, and the CEO of Elly and Nora Creative, a full-service agency that builds brave, bold, brag-worthy brands for entrepreneurs who are ready to lead with purpose and power. With a background in marketing, PR, and communications for nonprofits and a variety of personal and lifestyle brands, Sara has spent nearly two decades helping…

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Behind the Scenes of PitchWell: Empowering Human Voices in an AI World

In this high-energy and deeply personal episode, I'm pulling back the curtain on the second big secret I've been keeping. PitchWell , my new AI-powered visibility platform built for thought leaders, experts, and entrepreneurs who are ready to be seen. What started as a soul slap at a women's event in Palo Alto turned into a whirlwind of ideation, innovation, and execution, and I'm taking you…

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Planning, Packing, and Pursuing Dreams: The Road to Sicily

In this heartfelt and inspiring episode, I'm finally sharing the full story of our family's move to Italy, a dream over a decade in the making. From the first conversations with my husband about living abroad to packing up our life and saying yes to a brand new chapter in Sicily, I'm taking you behind the scenes of the emotional, logistical, and entrepreneurial journey it took to get here. I open…

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Introducing the Big Guy: A Decade + of Marriage, Growth, and Staying Connected

In this heartfelt and candid episode, I'm sitting down with my husband, Igino Cafiero , to share an unfiltered look inside our 14-year relationship. From meeting on Match.com to navigating long-distance dating, marriage, miscarriage, entrepreneurship, and raising two kids, we're opening up about the real moments that have shaped us—both the beautiful and the hard. Together, we talk about what it…

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Enneagram Meets the Spotlight: Finding Your Aligned Visibility

In this special business bestie episode of Becoming You, I'm joined by my dear friend and Enneagram wizard, Tracy O'Malley, for a candid, hilarious, and deeply practical conversation about the paradox of visibility—why we ache for it, why we sabotage it, and how our Enneagram type quietly dictates both. We unpack the emotional rollercoaster of being seen, the sneaky ways we hide (even while…

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The Truth About Visibility: Why You Must Show Up Before You Feel Ready

In this solo episode, I'm pulling back the curtain on what it takes to feel visible and confident—before you think you're "ready." Over the years, I've seen so many brilliant women (including myself!) get stuck in comparison, perfectionism, and impostor syndrome. Today, I'm sharing the mindset shifts and tactical tools that have helped me—and my clients—step into the spotlight with more ease,…

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Higher Self Habits for Women Who Want More

In this empowering in-person conversation, Rebecca Cafiero is joined by habits expert, bestselling author, and former tech executive Alessia Citro to unpack the truth behind habit formation and how to build a life that actually supports the woman you're becoming. Alessia shares her deeply personal journey from burnout and overachievement to the creation of her Higher Self Habits method, designed…

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Business Class Boundaries: How I Take 10 Weeks Off a Year Without Falling Behind

I n this inspiring solo episode , Rebecca Cafiero shares her journey balancing entrepreneurship, family life, and her passion for travel, specifically as she prepares for a month-long European trip. Through transparent storytelling and actionable strategy, Rebecca unpacks what it takes to design a life and business that honors ambition and joy. From planning extended time off and traveling with…

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Frameworks That Sell: Amanda Walker on Coaching Smarter

In this value-packed, in-person interview, Rebecca sits down with master business mentor and "coach's coach" Amanda Walker to discuss what every entrepreneur needs now more than ever— trust, frameworks, and results-driven offers . With skepticism rising in the online space, Amanda and Rebecca tackle what they call the "trust recession" in coaching—and how coaches can rise above the noise by…

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SOLO EPISODE: Aligned AI - Tools I Use to Work Less and Live More

In this solo episode, I'm pulling back the curtain on how I've been using AI, not just in my business, but in every area of my life . Over the past two years, what started as a time-saver has evolved into something much deeper: a co-creator for my clarity, a mirror for my mindset, and a surprising partner in personal growth. From daily task planning and content creation to dream decoding and…

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Unblock Your Business: The Subconscious Work Behind Sales Success with Julie Costa

If you've ever felt like you're doing all the things in your business—but still hitting a wall—this conversation is your turning point. I sat down with my friend and subconscious reprogramming expert, Julie Costa, to dive into the real reasons why entrepreneurs get stuck (and why more strategy isn't the answer). Julie is a master hypnotherapist, NLP trainer, and founder of the Anchored…

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Slower Living, Deeper Connection: What a Year in Carmel Has Taught Me

One Year in Carmel: Alignment, Softness, and the Beauty of Slowing Down In this solo episode, Rebecca Cafiero takes us on a deeply personal journey through the first year of living in her "soul home"—the coastal village of Carmel-by-the-Sea. It's not just a geographic move, but a soulful shift away from hustle and into harmony. From Silicon Valley speed to seaside stillness, Rebecca shares what it…

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Aging in Reverse: Flexibility, Strength, and Body Awareness for a Thriving Life

In this soul-meets-science conversation, I'm joined by the incredible Domini Anne - a movement specialist, anatomical artist, and walking embodiment of what it means to move through life with intention. From dissecting cadavers to dancing across continents, Domini's story is anything but ordinary—and neither is her approach to healing. We dive into how most people don't hear their bodies until…

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Rediscovering Myself: How Burlesque Helped Me Reclaim My Body and Spark

I Didn't Join Burlesque to Be Seen—I Did It to See Me What happens when you stop waiting for permission and finally pay attention to you ? In this intimate, unfiltered solo episode, Rebecca takes you behind the curtain—literally—into her burlesque journey: not for applause, but for awakening. This isn't about being sexy for someone else. This is about reclaiming your joy, your body, and your…

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Finding Your Edge: Friendship, the Enneagram, and Living Authentically with Tracy O'Malley

🎙 New Monthly Series! Living on the EDGE (Without Losing Yourself) (with Tracy O'Malley) Welcome to the very first episode in our new monthly bestie series, where soul meets strategy and friendship meets fierce expansion. In this kickoff convo, Rebecca is joined by her ride-or-die and resident Enneagram whisperer, Tracy O'Malley, for a no-filter, all-heart conversation about growth, grit, and the…

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Creating Waves in Manufacturing: How Jaime Holm Built a $30M/Year Empire from Camper Flips to Industry Icon

In this episode of Becoming You, Rebecca Cafiero sits down with Jaime Holm, founder and VP of Design at Tinker Tin, to explore how she built a multimillion-dollar debt-free business in a male-dominated industry, without a roadmap. Jaime shares her journey from flipping vintage campers to leading innovative design projects for top brands, the power of saying yes before you're ready, and how her…

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Eat Dessert First: A Joy-First Guide to Living Fully Every Day

In this soulful BE moment episode of Becoming You, Rebecca Cafiero invites you into a grounded conversation on redefining what it means to live in alignment—beyond the buzzwords, beyond the pressure to balance it all. Reflecting on the seasons of life that have stretched and shaped her—motherhood, entrepreneurship, identity shifts, and healing—Rebecca shares the four non-negotiable anchors that…

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Surviving Betrayal: The Story Behind Scamanda - Part 1

Have you ever trusted someone, only to find out they were living a lie? This episode of Becoming You is unlike anything I've ever recorded. It's deeply personal, raw, and emotional—because I lived this story. If you've heard of the viral true crime podcast Scamanda or the Hulu series exposing Amanda Riley's shocking web of deception, you'll want to hear this firsthand account of how a community…

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Overcoming Trauma & Finding Strength - Part 2

In this episode of Becoming You , Rebecca Cafiero sits down with award-winning journalist, author, and documentarian Charlie Webster to explore how unprocessed trauma impacts our lives—and why confronting it is the key to healing. Charlie has endured childhood abuse, sexual assault, domestic violence, and even a near-death experience. Yet, instead of letting trauma define her, she has dedicated…

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Massive Visibility Without Vulnerability: Protecting Your Energy & Safety

Visibility is essential for business and personal growth, but how do you protect your energy, peace, and even your safety while being seen? In this episode of Becoming You, Rebecca takes a deep dive into the power—and potential risks—of massive visibility. Rebecca teaches women how to confidently show up, be heard, and be valued for their genius. But what happens when visibility extends beyond…

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Healing After Betrayal: What Scamanda Taught Me About Forgiveness

This is one of the hardest, most personal episodes I've ever recorded. Last night, I watched my past unfold on national television—my experience with Scamanda, a decade-long betrayal that left me questioning everything. I thought I had healed, but the pain resurfaced, raw and unfiltered. If you've ever been deceived, manipulated, or given from the depths of your heart only to be met with lies,…

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How to Stay Consistent and Avoid Burnout: Productivity Tips for Women

Welcome to Becoming You with Rebecca Cafiero! In this episode Rebecca is diving into the perfect harmony of productivity and fulfillment. If you've ever felt like you're crushing your to-do list but still feel unfulfilled or on the edge of burnout, this episode is for you! I'm sharing actionable tips to help you balance getting things done with being present, joyful, and aligned with your soul's…

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How to Turn Casual Coffee Chats into Career-Changing Connections

In this episode, we're diving deep into the art of Coffee Chats That Convert. These aren't just casual conversations—they're opportunities to build authentic, meaningful relationships that lead to relationships, referrals, opportunities, impact, and income (ROI). Coffee chats are about creating impact, synchronicity, and opportunities—not just surface-level conversations. Whether personal or…

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Want to Fuel Your Growth? Here's the SECRET to Meaningful Connections

Forget surface-level networking tactics; it's time to shift from transactional to transformational connections that truly stand the test of time. Rebecca shares why authentic relationships lead to opportunities, how these connections sustain even during social media breaks, and why quality connections matter more than quantity. Whether you're seeking new clients, building power partnerships, or…

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Closing Loops, Overcoming Shame, and How to Finish What You Started

In this powerful and deeply personal episode, Rebecca dives into the transformative process of closing unfinished loops in life—whether it's unresolved goals, unspoken truths, or long-held shame. Drawing from her own story of completing a 20-year journey to finally finish her college degree, Rebecca explores how open loops can drain our energy and confidence, and how embracing discomfort,…

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Christine Corcoran's Proven Formula for EASY Sales Conversations

In this episode, Rebecca sits down with Christine Corcoran, a sales expert and coach, to dive deep into the art of sales with heart, strategy, and empowerment. They explore the importance of balancing masculine and feminine energies in sales, how to handle objections effectively, and the essential steps in building a sales process that feels aligned and supportive. Christine breaks down the six…

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Why Driven Women Struggle in Love & How to Fix It with Emily Freeman

Are you a high-achieving woman excelling in your career but struggling to find balance in love? In this episode of Becoming You, Rebecca Cafiero sits down with Emily Freeman, a dating and attraction coach, to uncover the transformative power of feminine energy and polarity in relationships. Discover how to step out of "CEO mode," embrace your feminine flow, and create the emotional intimacy you…

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Sam Harper's POWERFUL Message Will CHANGE Your Life!

In this powerful and transformative conversation, Rebecca sits down with Samantha Harper, a shamanic healer, therapist, and three-time cancer survivor, to discuss the profound journey of spiritual gifts, resilience, and transformation. Samantha shares her inspiring story, from discovering her intuitive healing practices as a child to using sound healing therapy and energetics to guide others…

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The Power of the Enneagram, Softness, and Transformation with Tracy O'Malley

Rebecca sits down with Enneagram expert and transformation coach Tracy O'Malley for a raw and inspiring conversation about breaking generational cycles, the power of softness, and the profound impact of self-discovery. Tracy opens up about her personal journey of healing, including pivotal moments as a mother, navigating her "tough girl" era, and stepping into the liberating power of…

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CLOSE THE LOOPS and Start Fresh in 2025!

Are you ready to create space for what truly matters and step into your next chapter with clarity? In this episode of The Becoming You Podcast, Rebecca Cafiero shares how to reset and restart your life by closing loops, simplifying your lifestyle, and embracing intentional living. Discover practical tools to design a life in alignment with your priorities, reflect on what no longer serves you, and…

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Discover Your LIFE'S PURPOSE in Just 18 Minutes

In this episode of Becoming You, Rebecca Cafiero explores the transformative power of vision and purpose. Learn how to define and connect with your vision to drive personal growth and live a purpose-driven life. Rebecca shares her journey from corporate life to a life aligned with clarity and purpose, offering practical tools and exercises to help you do the same. ✨ What you'll learn in this…

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Overcoming Procrastination & Living with Integrity

In this episode of Becoming You, Rebecca Cafiero dives into the roots of procrastination and how it impacts our integrity and alignment with personal values. Rebecca shares a heartfelt story about guiding her son through a lesson on accountability and reflects on her own challenges with staying on top of important tasks. Through personal insights and practical advice, she breaks down common…

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The SECRET to MANAGING Multiple Good Things at Once

Are you feeling overwhelmed by all the "good things" in life? In this episode, Rebecca Cafiero shares key insights on managing overwhelm, especially when it stems from abundance, opportunities, and purpose-driven commitments. Discover how to identify the source of your stress, whether from obligations or overflow, and explore simple tools for regaining balance. Learn Rebecca's proven strategies…

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The 30 Minute Practice That Will Help You Overcome Overwhelm

Feeling overwhelmed and out of control? In this episode, I reveal the Overwhelm Antidote, a powerful step-by-step method to help you refocus and reclaim your energy. Discover how to clear mental chaos, overcome info-crastination, and take aligned action, all in just 30 minutes. Whether you're a multitasking entrepreneur, parent, or simply dealing with life's pressures, this antidote is your…

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The Balance Blueprint: Prioritize What Matters!

Are you feeling overwhelmed by life's demands? In this episode of Becoming You, Rebecca Cafiero dives into the Balance Blueprint, a proven method to help you prioritize what truly matters. Discover how to define and integrate your non-negotiables into daily, weekly, and monthly routines for a more fulfilled, stress-free life. Learn how to make time for the activities that bring you joy, reduce…

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Prevent Burnout and Find Joy with The CPR Method

Are you struggling to keep up with life's demands and feel burnout creeping in? It's time to discover how preventing burnout can be simple with the CPR Method: Creativity, Play, and Restoration! In this episode, I share my personal journey of overcoming burnout and how these three elements helped me restore balance, find joy, and reclaim my energy. You'll learn practical tips to incorporate…

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How to Find Balance and Redesign Your Life Today!

In this episode, Rebecca Cafiero reveals her Proven Blueprint for those searching for How to Find Balance in their lives. Feeling overwhelmed by endless obligations and commitments? In this episode of the Becoming You podcast, Rebecca introduces the Obligation Audit, a practical tool to help you reclaim your time and energy. By using her blueprint, you'll learn how to eliminate tasks and…

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The 3 Secrets to 7 and 8 Figure Sales

Ready to take your business success to the next level? In this episode, Rebecca Cafiero reveals how she built a 7-figure business with the powerful PPP Framework—Product, Price, and People. This method has been the key to her business growth, helping her generate billions in sales. Discover how to apply this sales framework to your own ventures, ensuring you master the right product price people…

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The Most Powerful Tools for Success You Need Now!

Are you ready to unlock the most powerful tools for success? In this video, we dive deep into strategies that can transform your mindset, boost creativity, and increase productivity. These tools have helped countless entrepreneurs and individuals achieve their goals and find fulfillment. Discover why fun, play, and restoration are key components of lasting success and how you can apply these…

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Transform Your Life by Asking These 3 Questions

If you've ever felt stuck, uncertain, or overwhelmed, this episode is for you. Rebecca Cafiero shares three life-changing questions that can help you transform your life by making aligned, powerful decisions. These questions have impacted Rebecca's life and her clients, guiding them from indecision to clarity and inspired action. Whether you're struggling with career choices, relationships, or…

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The Surprising Truth About Raising Kids Nobody Tells You!

Are you thinking about starting a family but unsure of the steps to take beforehand? This episode offers the ultimate checklist to help you feel fully prepared — emotionally, financially, and physically. Join Rebecca Cafiero and Melissa Dean as they share expert tips on building a strong relationship, creating a nurturing home, and managing your finances for the arrival of children. You'll also…

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My Life-Changing Move to Carmel-by-the-Sea

In the first episode of Season 7 of Becoming You , I,Rebecca Cafiero, take you through my journey of leaving Silicon Valley and embracing a new life in the picturesque village of Carmel-by-the-Sea. After turning 44 and experiencing a significant personal and spiritual shift, I decided to make a dramatic change in my environment. Moving from the hustle and pressure of Palo Alto to the peaceful,…

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How to Live a Bigger Life

In this powerful episode of Becoming You , Rebecca Cafiero shares her deeply personal journey of intentionally downsizing her life in order to live more fully. After moving from a 6,000-square-foot home in Silicon Valley to a cozy 1,400-square-foot cottage in Carmel-by-the-Sea, Rebecca discusses the importance of slowing down, embracing challenges, and realigning your life with your core values.…

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Mastering the Market: with Aggie Burnett

Today's episode is a goldmine for anyone in the product-based business, particularly those navigating the beauty industry. I'm thrilled to have Aggie Burnett, the powerhouse behind A.B. Creative, joining us. Aggie's journey from a beauty editor at Glamour Magazine to launching her own successful beauty brand and now consulting for others is nothing short of inspiring. Whether you're dreaming of…

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Redefining Abundance: Money Mindset and Subconscious Healing with Corene Phelps

Today, we're diving deep into a topic that touches all of us, yet often remains unexplored to its fullest potential - our relationship with money and our subconscious patterns that shape this dynamic. With the amazing Corene Phelps by my side, we'll unravel the layers of money mindset, the power of the subconscious, and strategies to align ourselves with true abundance. Whether it's the beginning…

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Maximizing Life Beyond the To-Do List with Jill Staats

In today's episode, I chat with Jill Staats, founder and CEO of Fledgling Media. Jill's journey from Silicon Valley's HR manager to an entrepreneur focusing on life skill education is both inspiring and enlightening. She shares valuable insights on creating more space in our lives, tackling emotional labor, and the significance of forward planning. This episode is a must-listen, especially if…

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Breaking Up with Busy with Marisa Hohaia

As we finish up the first month of the new year It's the perfect time to reassess our commitments and redefine our paths. Today's guest, Marisa Hohaia, known as the anti-hustle coach, joins us to explore the traps of busy culture and how to shift towards a life of intentional action and fulfillment. Key Topics: 1. Defining 'Busy' and Its Impact: Exploring different types of 'busy' and how they…

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Elevate Your Image: Dressing for Success with Abby Young

Today, we're diving into a truly transformative topic – the power of fashion in shaping not only how the world sees us, but also how we see ourselves. We're joined by the fabulous Abby Young, a fashion stylist extraordinaire, who's going to share her wealth of knowledge on dressing for the future you envision. Key Topics: 1. The Art of Dressing for Future Success: Abby Young's insights on dressing…

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Capturing Impact: The Visual Storytelling of Business with Bernadette Marciniak

Welcome back, listeners! on today's episode of The Becoming You Podcast, we're thrilled to welcome Bernadette Marciniak, an expert in the art of videography and photography. As we navigate the digital era, understanding and harnessing the power of video has never been more crucial for businesses. Bernadette brings her wealth of experience to the table, discussing everything from ASMR-style videos…

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