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With Americans’ thirst for hydration options seemingly unquenchable, Cure has become one of the fastest-growing brands in the category and is now adding Walmart to a quickly expanding roster of retailers. The mega-chain is rolling out Cure online and to 4,500 stores nationwide in the brand’s largest retail expansion to date, ... The post Fast-Growing Hydration Brand Cure Reaches 27,000 Retail…
Before it became a go-to playbook in beauty, Ogee began building its business through direct-to-consumer distribution and Amazon, establishing demand ahead of hitting the accelerator on prestige retail. That strategy is now paying off with an entrance into Sephora, where Ogee launched online in June with an assortment spanning skincare and makeup, ... The post Ogee Crossed 9 Figures In Sales. Then…
Social media has moved many conversations previously held in private, often in hushed tones, into the public. These days, as entrepreneurs chronicle everything from sellouts to selling their companies online, that includes struggling brands searching for buyers. The latest example is Melissa Butler, founder and CEO of makeup brands The Lip ... The post Founders Of Struggling Brands Are Airing…
Ulta Beauty has added The Potion Studio to its roster as the beauty specialty retailer expands its haircare assortment. The textured haircare brand launched on Ulta’s website on Aug. 9 and is rolling out to 460 locations by Aug. 23. The rollout augments its existing retail distribution, including 25 Nordstrom stores and ... The post Ulta Beauty Adds The Potion Studio To Textured Haircare Roster…
A recent back-and-forth between makeup artist and brand founder Charlotte Tilbury and TikTok creator Nina Pool has renewed debate over whether beauty products made by the same contract manufacturer are essentially the same product sold at different prices. Tilbury ignited the discussion by telling the BBC in a video uploaded on July ... The post Are Beauty Products Made By The Same Contract…
Beauty Independent is calling on its community of paid subscribers to show some well-deserved love for this year’s 130-plus Beacon Awards nominees by submitting testimonials to help inform the selection of the 2026 winners. Community members can submit testimonials sharing why they believe a nominee deserves to win through Aug. 31. To ... The post Beacon Awards Testimonials Now Open To Beauty…