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In this post, David Nilsen talks about fostering ongoing relationships with members of the media, and how informal communication can be used to share story ideas and keep them informed of what you have going on so they can cover your stories.
In this post, David Nilsen and Melinda Guerra talk all about press releases: What they are, when to send them, to whom to send them, what to include, and—just as importantly—the inverse of all those: when not to send them, what not to include, etc.
In this post, David Nilsen talks about how to reach out to craft chocolate-specific media, and how to identify media outlets and journalists from outside craft chocolate that might seem, on the surface, to have nothing to do with our industry, but can be fantastic outlets for the right stories.
In this post, David Nilsen and Melinda Guerra talk about how to begin building a media list for outreach. They talk about different types of media, how to identify media outlets and members to add to your list, and the information about them you’ll need.
In this post we’re continuing our look at media relations for craft chocolate makers by talking about types of media coverage and how to identify the stories you can tell through them.
Journalist David Nilsen explains why a media strategy is so important no matter the size of your craft chocolate business.
by David Nilsen Most craft breweries (there are plenty of exceptions, of course) don’t know where the cacao nibs they’re using in their chocolate beers came from. If prompted, they might know an origin, or might even remember the name on the bags, but it’s an afterthought. It’s not really their fault; they’re focused on the quality of beer’s primary ingredients: malt, hops, water, yeast. When it…
In this post we learn from Estelle Tracy, a chocolate educator who collaborated with a craft chocolate maker on a special chocolate bar and educational event.
In this post we talk about how craft chocolate makers can pursue creative, outside-the-box collaborations with folks outside the craft chocolate industry.
In this post we talk about how craft chocolate makers can collaborate with each other on special release chocolate bars, and why they should!
