My Kinda Mum | Parenting bCreator of the Year

Claire Warren, of My Kinda Mum, won Parenting bCreator of the Year at the ITV bCreator Awards 2025. We caught up with Claire after her win to talk all things parenting creator community, motherhood myths and online legacy.

bCreator: What is your favourite thing about the parenting creator community?

Claire: My favourite thing is the support network it creates in an otherwise isolating environment. Parenting can be an incredibly lonely journey - especially in this day and age, with the loss of the mythical “village” we keep being told we need to raise a child - so when creators share open, honest, vulnerable truths about parenting, and put a humorous spin on some of the most challenging moments, it helps countless others to feel less alone and brightens up some of the darkest days. There’s something incredibly comforting about being surrounded by people who openly admit they’re exhausted, slightly dishevelled, and doing their best - and who will still say “same” when you confess your toddler just ate three of the dog’s biscuits.

bCreator: What’s one myth about modern motherhood that you’d love to bust?

Claire: I’d love to permanently retire the myth that mums should “cherish every second.” Some moments - absolutely. But many are… character-building at best. No one is cherishing being used as a human tissue, begging a child to “please just at least SNIFF the broccoli”, or carrying a screaming toddler surfboard-style through a park in the pissing rain after they swore blind that the last 27 goes on the slide were definitely “the last go”. Motherhood has many wonderful moments, yes, but it’s also mildly traumatic on an almost daily basis, so I’d like us to drop the pretence that it’s all soft-focus and gratitude. Sometimes it’s just survival, and that’s perfectly fine.

bCreator: What is your favourite piece of content you’ve created and why?

Claire: My reel about “If Mum Guilt Was a Person” is probably my favourite, not only because it resonated with so many other mums but also because it highlighted how ridiculous our self-imposed expectations really are. To feel less guilty as mums, I believe we have to let go of a lot expectations we’ve put upon ourselves based on standards of a completely outdated era. It is simply not possible in this modern society to have it all, do it all and be everywhere at once, whilst maintaining a monk-like composure at all times. The sooner we let go of that expectation and start to accept the compromises we’ve chosen, the better.

bCreator: How did you feel when you were announced as Parenting bCreator of the Year?

Claire: Completely overwhelmed at first! But once it sank in, it felt incredibly special - a real milestone moment in my career. Just to be recognised alongside so many creators I deeply admire was truly an honour, but to win, felt like absolute validation for all the work I’ve put into building this career from scratch and nurturing the community I’ve connected with. Plus it was a rare opportunity to show my children I do, in fact, have a job beyond wiping their arses.

bCreator: What would you like your online legacy to be?

Claire: I’d love my legacy to be a balance of comfort, honesty, and laughter. I want parents to look back at my content and feel understood - like someone put words to the thing they thought only they were feeling. If I can help people embrace imperfect parenting, find humour in the chaos, and give themselves a break, then that’s a legacy I’d be proud of.

A big thank you to Claire for taking part in our winner interview series. You can follow Claire on Instagram here.