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The Bath Bee · Jun 12, 2026

End of an Era: The shop manager who prioritised conversation as much as sales

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Alan Nordberg, manager of the Great Wine Company, made space and time for his customers for nearly 40 years.

Alan Nordberg, manager of Great Wine Company, packing up the shop after its move to online-only sales. Photo: Gus Isherwood

A small photograph clung to the wall of the Great Wine Company (Great Western Wine to most of us), just above the shop’s tasting station.

It’s one of the first things Alan showed me when I began working there: a picture of his fathe…

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