What's up! Welcome to the Basketball To Business podcast. This podcast is basketball fanatics who happen to love the sport of business, too. I'm Myson Jones, your host. In these episodes, you'll get complete transparency into what it's like to operate a basketball training business and you'll learn from some of the best business minds in the game of basketball! Follow me on social to learn more IG - @mysonjones Twitter @themysonjones Facebook @mysonjones
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What's up basketball trainers, parents and athletes? Today we’re joined by Tucker Richardson — a former Division I guard at Colgate University who knows firsthand what it’s like to be overlooked in the recruiting process. From battling the challenges of being under-recruited to carving out a successful college career while beginning his professional basketball career, Tucker has turned his…
In this episode, I sit down with longtime friend and fellow basketball visionary Collin Castellaw — someone many know from Shot Mechanics , but whose journey has taken him far beyond shooting tutorials. We go deep into Collin’s evolution from coach and content creator to co-founder of PlayersTV , a fast-growing, multi-million dollar, athlete-owned media company redefining sports and culture…
If you're passionate about basketball, content creation, or building a brand from the ground up, this episode is a must-listen. Ian Hietala joins us to share his journey from aspiring trainer to one of the most promising voices in basketball edutainment—blending skill, strategy, and storytelling to make a lasting impact. In this episode, Ian Hietala takes us through his journey as a rising force…
What's up, basketball trainers? It's been a while. I hope everyone's enjoying the weekend. Let's go straight to business, shall we? In this episode, I'm back with three of the most respected voices in the basketball training world—Peter Danyliv, Shane Hennen and Micah Lancaster—to unpack the major shifts transforming the industry today. If you're a basketball trainer running your own business or…
You post daily. You train hard. You got talent. So why aren’t you booked out? This Sunday, we’re unpacking what’s really holding back basketball trainers. Spoiler: it might not be your skills — it might be your systems. Will be posting the link soon.
What's up basketball trainers? I hope everyone had a warm and relaxing holiday season! New year, new goals, new strategies, but same goals - growing our basketball training business as we grow into better versions of ourselves year after year. And so, let's start this year with an engaging conversation with Coach Shane Hennen. In today's podcast episode, Coach Shane reflects on his journey over…
What's up, basketball trainers? It's been a while since our last half-time break episode here at Basketball to Business podcast. So, let's go straight to business, shall we? For today's episode, we'll be joined by Coach Justin Furtado. He is the founder of BTG (Beyond The Game), a basketball coaching business. In our conversation, Coach Justin shares his journey from a small town in Northern…
What's up, basketball trainers? In our podcast episode today, I had a great conversation with Justin Wakefield, a basketball trainer and educator, where we explored a range of topics related to coaching and player development. We discussed the importance of having thick skin as an educator, effective techniques for teaching players of all ages, the ideal training schedule, and the concept of "your…
What's up, basketball trainers? Hope everybody had an awesome Labor Day weekend! Appreciate you guys waiting for this final episode of our special podcast series with Coach Peter, Coach Tyler and Coach Micah. In today's episode, we continue to explore the myths and challenges of being a training professional, discussing the importance of cultivating customers through valuable educational content,…
What's up, basketball trainers? Part two of our special podcast series with Coach Peter, Coach Tyler and Coach Micah is here. In this episode, we explore the importance of building a personal brand and understanding the business side of training professional athletes, from setting boundaries with clients to navigating the challenges of getting compensated by NBA organizations. We also delve into…
