Reinvention When Nothing Feels Like You -- this one's sponsored by FaceApp & about the OG gal who took the phrase "enhance, don't transform" and applied it to her entire life ๐
meet the 12th-century woman who lowkey built a multimedia universe before the internet existed โ and the modern BAW who's doing it all over again๐ #sponsored
Meet the OG eldest daughter of a nation + go watch Great Performances: Suffs on PBS (TONIGHT at 9 for FREE!) to see her story come to life when you're done reading! #sponsored
The original morally grey queen was actually real, and she ruled an empire... and then was possibly murdered in a field. So, this month's sponsored BOTM picks pair perfectly.
We're back with another sponsored BOTM post! Today, meet the OG Silicon Valley gal who'd prooobably have some modern day tech bros shaking in their boots๐.
We've all seen/heard about it now, right? And, in how the woman is always the catalyst, the un-doer, and the symbol - even when all that's left of her is a GHOST ๐ป.
A love letter to Sappho, the original Galentine. Plus, this is our 14th post, published on February 14, 2026 -- which means this Galentineโs Day marks one full year of BAW ๐.
โฆHe may have been. This post looks at Aemilia Bassano, Shakespeare, and the women history taught us not to credit. (PLUS, we're doing our first giveaway!!!!!!)
Before influencer panels and personal brands there was Hypatia -- one of the last great thinkers of ๐Ancient Alexandria & a one-woman keynote who lived looong before the Cannes Lions became a thing.
Meet Wu Zetian -- history's ultimate plot twist. This BAW is the only gal (in over 3,000 years!) to rule as an Emperor of Ancient China in her own right.
Meet this week's BAW โ who was so powerful they literally turned her into a myth. Get ready to dive into a story of political chess with nearly ZERO ancient receipts & and a PR rebrand so wild -- even Hollywood is shaking!