Your brand could be ranking #1 on Google, but still be invisible to AI. Absent from conversations your customers are having with large language models (LLMs) about your category. Or worse, showing up inaccurately, with outdated or incorrect information that’ll hurt your sales. Without prompt tracking, you’d never know. Prompt tracking (sometimes called LLM visibility The post Prompt Tracking: How…
Digital PR is the single most important strategy to win in AI search. A study by Muck Rack found that 84% of AI citations come from earned media, third-party sources like editorial coverage, reviews, and forums. In AI search, third-party validation beats self-promotion. Publishing onsite content is still important, no doubt. But your AI visibility The post 6 Digital PR Strategies to Boost AI…
Your content can rank on the first page of Google and still never be cited or mentioned by LLMs. This makes sense once you understand query fan-out, a background process AI systems use to build answers. When someone asks ChatGPT or Perplexity a question, it doesn t default to the best-ranking page. Instead, it runs related The post Query Fan-Out: What It Is and How It Affects AI Visibility…
You can be a strong brand, publish high-quality content, and still not have topical authority. Just look at Great Jones, a kitchenware company. Their Dutch oven (called The Dutchess) is beautiful, well-reviewed, and featured in industry-leading sites like Vogue, the New York Times, Bon Appétit, and The Kitchn. But search best Dutch ovens on Google The post How to Build Topical Authority in the AI…
PR and SEO used to be separate disciplines. Now you can’t afford to keep them siloed. Google and LLMs both rely on third-party signals — backlinks, brand mentions, expert commentary, and coverage in trusted publications — to decide which brands deserve visibility. PR and SEO both generate those signals, but most teams still operate independently. The post PR and SEO: How to Build More Authority…
Your analytics dashboard tracks clicks, but it doesn’t convey the complete picture. When a buyer reads an AI answer that mentions your competitor, or scrolls through a Reddit thread where your brand doesn’t appear, that s lost visibility. And it won t show up anywhere in your traffic data. Share of voice (SoV) captures what traffic metrics The post How to Calculate Share of Voice (+ Why it Matters…