Hi! 👋
This is the B2B Bite - a newsletter for B2B marketers.
Not a subscriber? Let’s fix that.
B2B Better started as a podcast back in August 2020.
It helped keep me sharp through the pandemic, build £60k in qualified pipeline to support the launch of my consulting business, and introduced me to dozens of potential clients (some of which are now actual clients!)
Since going full-time with it back in January, a good number of brands have reached out looking for help launching their own podcast. Why?
They’re looking for ways to connect with prospects that won’t answer cold emails.
They currently do zero (or bad) content marketing and want to change that.
They want to grow the personal profile of their key executives.
They need a way to nurture demand over long sales cycles.
They want to do something different to the competition.
They believe in the power of media.
Enough companies have shown an interest in getting some help that I’m developing a packaged service to help them create, produce and distribute their own in under 8 weeks. Includes full end-to-end support - ideation, artwork, guest booking, scriptwriting, editing, distribution, and even hosting if needed.
If you’re interested in taking part in the initial pilot - or curious to know whether a podcast makes sense for your business - drop me an email at jason@b2b-better.com or book a time to chat with me here.
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