How to Think Like a Media Company in B2B w/ Ronnie Higgins

Be more like Disney

In this episode, I talk to Ronnie Higgins, Director of Content Marketing at OpenPhone.

We talk about the concept of a B2B company building a media company, why it works and why it doesn't and creating a culture of creativity. 

If you want to understand how to get off the hamster wheel of just producing content that no one cares about, this is the episode for you.