[CASE STUDY] How to Build Long-Term Demand Through Courses w/ Ramli John

Before we get into it…

I’ve started a strategic marketing consultancy firm called B2B Better. We offer Fractional CMO work, marketing sprints and coaching.

Want to book a free, no-strings-attached strategy call? Just click this link.

In this episode, I talk to Ramli John, Content Director at AppCues.

We talked about how he launched a series of educational courses to build demand with his target ICP. 

This is an episode of a new micro-series under the B2B Better umbrella called Breaking B2B, which showcases creative marketing and sales campaigns executed by people in the trenches, actually doing the work - all in 10 minutes or less.  

Listen here:

• On Spotify

• Or Apple Podcasts

• You can listen on any other podcast directory too.