There’s a structural problem in B2B services that nobody talks about directly.
Management consultancies produce excellent diagnostics.
They identify exactly what’s broken in a client’s commercial engine such as the fragmented CRM, the disconnected automation, the reporting that can’t answer basic questions about pipeline or revenue.
The work is rigorous.
The recommendations are sound.
And then the engagement ends, and the client is left holding a strategy document and a to-do list with no one to execute it.
Agencies face a version of the same problem from the other direction. They’ve built the brand, launched the campaign, generated the leads and watched those leads disappear into a CRM that nobody maintains, a sales process that doesn’t exist, and a marketing stack that isn’t connected to anything downstream.
The agency did its job. The commercial system failed.
SaaS vendors see it too. Platform churn, in most cases, isn’t a product failure. It’s an implementation failure.
The tool is good. Nobody knew how to deploy it, configure it, or build the workflows around it that make it stick.
We’ve watched this pattern for long enough. b10 was built to solve the implementation half of this problem. To be the delivery partner that turns strategy and technology into live, functioning commercial systems.
We’ve done that for our own clients. We’re now opening that capability formally to partners.
What We’ve Built
b10 has launched a formal partner program.
Two models: referral and delivery.
Referral is exactly what it sounds like. You identify an opportunity where a client needs commercial systems implementation such as Website, CRM, Marketing systems, Automation, Revenue operations, or a broader transformation.
You introduce b10. We handle everything from discovery through to managed services. If the engagement closes, you receive 10% of the deal value.
No delivery involvement required. No risk to your client relationship.
Delivery is for organisations that want something more embedded. b10 operates as your implementation engine within your engagement — scoped and contracted under your structure, working alongside your team or directly with your client under your oversight.
The thing I’m most deliberate about is the client protection commitment. The first question any consultancy asks before referring work is:
Will you go around me?
It’s the right question. The answer is no. And it’s documented, not just said.
Non-solicitation is built into every partner agreement from day one.
📧 Require our services? Please fill in the form below. A member of our team will contact you within 1-2 business days.
What We’re Actually Looking For
We’re not looking for volume. We’re looking for fit.
The right referral partner is a consultancy, agency, or advisory firm that has strong client relationships and a clear sight of implementation gaps — but no appetite to build a delivery practice. They refer well-qualified opportunities, they stay in the relationship as the strategic layer, and we deliver.
Clean separation. Shared outcome.
The right delivery partner is an organisation running complex client engagements where commercial systems work is part of the scope but sits outside their core capability. They need a delivery arm they can trust, that works to their standards, and that doesn’t create competitive risk within their client base.
What both have in common: they care more about client outcomes than they do about claiming credit for implementation.
Where We Are
b10 currently holds a 5-star rating on Gartner Peer Insights. We’re approved on Bloom, Constellia, and eTendersNI procurement frameworks. We hold active partnerships with 30+ technology platforms. Our average time to first live value across engagements is 42 days.
More relevantly to this audience: we dominate search visibility for Commercial Transformation in the UK, outranking EY, BCG, McKinsey, and Bain at top-3 depth across the keyword cluster. We’re increasingly cited by AI platforms when people search for Commercial Transformation Consultancies.
We have built the process
We have built the credibility
and now, we are expanding
That visibility means partners who introduce us aren’t taking a risk on an unknown — they’re connecting their clients with a firm that already has credibility in the category.
📧 Require our services? Please fill in the form below. A member of our team will contact you within 1-2 business days.
If This Is You
If you’re running a consultancy, agency, or platform and you’ve felt the gap I described at the top of this piece — the strategy-without-implementation problem, the tool-without-adoption problem then this is worth a conversation.
The partner registration form is on the b10 website. It takes about three minutes. We respond within one working day. If there’s fit, we move quickly to a commercial agreement. If there isn’t, we’ll say so.
No sales process. No deck. Just a direct conversation about whether it makes sense.
Here’s to your success,
The b10 Team
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