Week Five: A Russian Novel for Lent on Hallow feat. Alex Jones and Ashley Lenz

When Hallow CEO Alex Jones told Ashley Lenz he wanted to feature The Brothers Karamazov in the app’s annual Pray40 Lenten challenge, she had one condition: a weeklong retreat at Notre Dame. The retreat became the foundation for what would become Hallow’s most successful Pray40 campaign ever. More importantly, it confirmed a conviction at the heart of her work—that a truly good and beautiful book…