News, views, features and commentary about the automotive repair and service industry in Canada.
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Will Ferrell impersonator David Babcock may show up as Ron Burgundy, Ricky Bobby, or Buddy the Elf, but his real work is on the trade show floor. In this episode of Auto Service World Conversations, he walks through how entertainment and curiosity can turn a quiet booth into a steady stream of qualified leads. Babcock not only explains his strategy for targeting the right attendees and help…
Aftermarket expert Derek Suen joins this episode to talk about the evolution of innovation in the automotive aftermarket. He highlights the shift from fixing failures to predicting them, with technician feedback at the heart of new solutions. Derek explains the growing complexity facing shops and distributors, the importance of data-driven collaboration and the need for better communication across…
Young aftermarket leaders want clearer paths, more trust and better communication from today’s executives. Elisse Richardson, district sales manager at Driv and chair of Modern Industry eXpertise (MiX), a leadership council made up of young industry leaders, about research findings. She explores why only so few high-potential leaders feel unclear on advancement, why many hesitate to raise concerns…
We have our full conversations with representatives from Volvo, Ford and Stellantis to share in this episode. We asked Matt Girgis from Volvo Canada about the impact of rebates, Chinese EVs and more, Said Deep talks about consumer choice and Ford’s plan to offer traditional aftermarket services to current vehicle owners, Kevy Stephen from Ford talks about the growth and plans for its Ford Pro…
At its annual trade show in Vancouver, Samantha and Ian Coates discuss how Lordco Auto Parts is navigating a shifting aftermarket shaped by economic pressure, changing consumer behaviour and rapid technology adoption. They reflect on a year that saw trade strength early and a retail rebound driven by the launch of Lordco’s e‑commerce platform. The conversation explores how customers are…
Auto Service World Conversations sits down with Emily Chung, the new president and CEO of AIA Canada, to reflect on her first 100 days in the role. Emily shares how her background as a technician, service advisor and shop owner shapes her leadership style, her focus on staff and stakeholder relationships, and how she’s leveraging lived experience to speak on key issues like right to repair,…
Welcome to the enhanced media segment for the March issue of Jobber News. We’re featuring AIA Canada incoming chair Jason Herle with more of our discussion that couldn’t fit in the pages of the feature. Jason talks about how he learned from his predecessor Brent Hesje, who also once served as AIA Canada chair, his key messages for the industry plus, what advice he would give to professionals in…
Kim Cottle, president and CEO of Associated Equipment, a manufacturer of battery chargers, shares her journey from joining her family’s business to becoming its leader, highlighting her passion for U.S.-based manufacturing and product innovation. She advocates for women’s involvement in the automotive industry, emphasizing the importance of mentorship, networking and leadership roles. Kim looks at…
Ontario is facing a mounting tire crisis after regulatory changes lowered recycling targets from 85% to 65%, leaving millions of tires stranded across the province. Adam Moffatt, executive director of the Ontario Tire Dealers Association, about how reduced obligations have triggered service cutbacks, stockpiles and growing fire, safety, insurance and environmental risks, especially in rural areas.…
We rounded up highlights following conversations with representatives from Volvo, Ford and Stellantis from the 2026 Canadian International AutoShow in Toronto. During Media Day, Matt Girgis from Volvo Canada explores about the importance of government incentives, how much they’ll actually help and what impact Chinese EVs can have on the market, Said Deep from Ford tells us how Ford is making an…