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• Offcuts

  Offcuts is a podcast and newsletter about AI and commerce. It is read and listened to by people at Stripe, Shopify, Dr. Martens, Loewe, H&M, Mercedes-AMG F1 and hundreds of other brands shaping ecommerce. Written and recorded by practitioners, for the people running consumer brands. We cover what is actually changing in the AI and commerce landscape, what it means for the way brands grow, and what founders and operators are doing about it. No hype, no tool reviews. Just honest thinking from…

  11 posts · theirs

Lately

• Ep 185: The One-Person Billion-Dollar Company Is a Myth, with Eleanor Warnock, Journalist & Advisor to Bek Ventures

  Offcuts · 2026-08-26

• Ep 184: Only 10% of Users Touch the Model Picker - Nobody Cares Which AI You Use with Olivier Legris, Co-Founder of Alter

  Offcuts · 2026-07-29

• Ep 183: What Happens to Football Brands When the World Cup Ends with Nico Willson, Co-Founder of Futsol

  Offcuts · 2026-06-24

• Ep 182: Why Most CEOs Are Getting AI Adoption Wrong with Annica Rantala, CEO of Rapunzel of Sweden

  Offcuts · 2026-06-17

• Ep 181: Offcuts Live, Stockholm - You Can't Index Vibes: What AI Search Means for Brands Built on Culture with Erik Arnewing & Ola Ekerhov

  Offcuts · 2026-06-11

• Ep 180: Built on Restraint, Tested by AI - How Studio Nicholson Earns Brand Loyalty Without Discounts, with Andrew Cottington, Director of Digital & Ecommerce

  Offcuts · 2026-05-13

• Ep 179: 3x Conversion, 20% Fewer Returns: Inside Swap's Agentic Storefront with Sam Atkinson, Co-Founder & CEO of Swap

  Offcuts · 2026-05-06

• Ep 178: Golf, Streetwear and the Dot Com of the Future with Jojo Regan, Co-Founder of MANORS Golf

  Offcuts · 2026-04-29

• Ep 177: Agentic Commerce Through a B2B Marketing Lens with Juan Pellerano-Rendón, CMO of Swap

  Offcuts · 2026-04-22

• Ep 176: What Happens to Physical Brands in an AI World? With Lucas Wasniewski, co-founder & CEO at Flowlife

  Offcuts · 2026-03-25

• Ep 175: Can You Really Trust Your Data? With Henrik Hoffman Kraft, Co-Founder @ DEMA

  Offcuts · 2026-01-21

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